Chapter 3 Chapter 3 Research methodology Table of contents 3.1. Introduction................................................................................................................................79 3.2. The interpretive research approach...........................................................................................79 3.3. The case study strategy............................................................................................................83 3.4. Research
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PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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In 1886‚ the Coca Cola Company was developed but it wasn ’t until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies‚ PepsiCo has developed and acquired
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Windshield Survey of Abbeville‚ Louisiana It was a typical hot‚ humid day in my community in the town of Abbeville‚ Louisiana‚ Thursday‚ July 5‚ 2012. The afternoon was spent driving around‚ and then sitting in my car observing areas and jotting down observations in the community that surrounds my home. My town is considered a suburb of the greater Lafayette Metropolitan. The 2010 census revealed a population of 7‚669 for the town of Abbeville. There are three areas that were found to be most in
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CHRISTMAS DECORATIONS Christmas Survey (anonymous) 1. What are your favourite Christmas decorations? ☐ Christmas Trees ☐ Lights ☐ Garland ☐ Stockings ☐ Window Clings ☐ Fake Snow ☐ Present Boxes ☐ Singing Snowmen‚ Santas‚ Elves‚ etc. ☐ Mistletoe ☐ Wreaths ☐ Tinsel ☐ Other _________________________________________________________ 2. Who usually decorates the house for Christmas in your family? ☐ Parents ☐ Kids ☐ My family decorates everything together as a tradition ☐ Other _________________________________________________________
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ii) Software Requirements Analysis iii) Documenting Software Requirements Specifications This paper focuses on the first activity above‚ namely‚ the Software Requirements Elicitation and attempts to describe and illustrate a set of questionnaire that can be used either‚ i) while interviewing the business users or ii) while studying the reference documents provided by the business users‚ in order to understand the operations of the business users in a top-down fashion and
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CH - Ajit Yadav - Rahul Singh EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals‚ irrespective of their age groups as it had great brand value and great advertisement. Market Research is based on some underlying parameters like: • Changing consumption pattern • Changing income levels • Advertisements • Taste • Status
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Health Survey Complete all health and fitness status questions. Ask for assistance from your parents or guardians if needed. Personal Information Height _5.1_______ Weight _175_______ Health Status 1. Yes_____ No ____ Do you have any medical situation that would limit your participation in any physical activity? NO *If yes‚ please write a detailed explanation of the medical issue and the specific activities you cannot participate in. 2. Rate your present medical
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Questionnaire Dear Respondent‚ we student of Tolani institute of Management Studies‚ Adipur request your valuable response to this questionnaire. This response will provide the basis for us to evaluate Brand Equity of mobile handset companies. Please note that the information provided by you will not be disclosed to anybody and is only meant for study purpose as a part of Marketing Research Project. 1. Which mobile phone brand are you using right now? (Select Only One) a. Apple
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Pretesting Questionnaire: (i) Prevent pad displacement. (ii) Protect from leakage and accidents. (iii) Provide maximum coverage and support. (iv) Boost confident and peace of mind. (v) Save money and embarrassment. (vi) Provide ultimate comfort and protection. Hello fellows‚ we are students from Diploma in Commerce of Institut Sinaran. We are currently doing a Marketing Research project regarding the menstrual panty. Menstrual panty is designed to help women to solve the leakage problem during
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