Samsung Electronics case study The Samsung Electronics Company was the largest conglomerate in South Korea. The total net sales of the Samsung Group were $135 billion in 2004. It has 337 overseas operations in 58 countries. Electronic‚ finance‚ and trade and services were the three core sectors within the Samsung Group. Semiconductor products were classified into two different categories of chips‚ which are memory and logic. To focus on the global memory chip industry
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Abstract: This paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market‚ its globalization strategies‚ and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand. Key words: Samsung‚ mobile phone‚ strategy I. Introduction
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Solutions 1. HISTORY Samsung Electronics is a South Korean multinational electronics and information technology company. It is the chief subsidiary of the Samsung Group that was established in 1969‚ and its headquarters is located in Samsung Town‚ Seoul. Samsung Electronics is one of the largest electronics producers in Asia‚ and its product line includes semiconductors‚ televisions‚ telecommunication equipment‚ computers and many other kinds of home appliances. The Samsung Electronics unit was created
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strong is the Samsung brand? Can Samsung pass Sony and became a top ten global brand? The strength of Samsung brand emanates from the brand management strategy adopted over a period of time through the various efforts undertaken by the company such as intensive R&D‚ good supplier relations‚SCM‚vertical integration‚ digital product innovation‚ etc. and the excellent Digit All campaign .. For domestic market‚ it had a dominant position. In the case of International markets‚ Samsung implements a
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1994-1996 Becoming a Global Force New Management is more than a mere re-engineering of SAMSUNG but rather an entire revolution dedicated to making world-class products‚ providing total customer satisfaction‚ and being a good corporate citizen. In retrospect‚ New Management was a decisive turning point for SAMSUNG‚ the moment when the entire company was repositioned on the basis of "Quality first." During this period‚ 17 different products - from semiconductors to computer monitors‚ TFT-LCD screens
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Samsung has spent a lot of expenditure to advertising expenses. For example‚ according to Samsung Company (2011) annual report‚ they spent around 56‚000‚000 in million U.S. dollars‚ 2010 and 2011. They strong promote their brand name and product from many kind of advertising effect such as television‚ outdoor‚ internet‚ magazine‚ and newspaper. Television Television media advertising is one of the powerful media strategies in business marketing. It has high frequency potential‚ high intrusion
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competitiveness A key source of the company’s competitiveness is the continuous transformation of the business through diversification. Samsung achieved surprisingly strong results due to competitive pricing and a broadening portfolio of products catering to premium demand. This development differed from that of its competitors which had a difficult year and allowed Samsung to expand its market share. Strength of telecommunications businesses In 2002-2003 the firm’s advanced mobile phones with color-screens
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customer needs has generated a positive synergy for Samsung allowing the company to charge a premium for their niche component architecture. This competence of creating over 1‚200 different products has given rise to a series of interrelated reactions that are hard to imitate (inimitable) by others but are continually replicated by Samsung (appropriable). In this practice Samsung has developed close relationships with customers that are relying on Samsung as a partner in the development of specific memory
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2007 SAMSUNG ELECTRONICS Environmental & Social Report Contents Message from the CEO 08 At a Glance 10 Company Profile Financial Performance Our Sustainability Our Environment 11 14 16 20 Philosophy & Policy Focus Areas Management System Activity & Performance 21 22 23 27 Our Business Partners 44 Philosophy & Policy Focus Areas Management System Activity & Performance 45 46 47 49 Our Community Philosophy & Policy
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Samsung: Just the Beginning... SEPTEMBER 2012 Winning the scale wars on all fronts — handsets‚ TVs‚ semis‚ display — and taking no prisoners Samsung Electronics remains the "Jewel of the Samsung Empire" and its long-term success is well aligned with the owner-founder Lee family — Corporate governance concerns are therefore overdone; we see three engines driving 161% EPS growth in ’11- ’14: Handsets‚ Semis & Display The smartphone market is bifurcating into premium and low end‚ with Samsung
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