The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
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entitled “Japanese Management: The Search for a New Balance between Continuity and Change” with Palgrave. Anne-Wil Harzing is Professor in International Management at the University of Melbourne‚ Australia. Her research interests include international HRM‚ expatriate management‚ HQsubsidiary
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In past two years‚ Samsung and Apple‚ the two leading companies have been in tough competition with each other for better technology. The competition has existed for providing more advanced phone sets‚ laptops and other technological products. More recently the competition of technology has shifted to tablets‚ which is currently more in demand by the end users. Both companies are always pushing their best to provide customers with more advanced systems and capture the maximum customer base. Although
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Name: Anoop Singh Dhillon Sudent one card number: 000351234 Do you own a smartphone? If so‚ which brand did you buy‚ and why? Yes I do have a smartphone. Usually I like all the brands when it comes to phones but my personal opinion is with apple. I am a very frequent user of all the apple products and I have most of them. The reason why I like all the apple products is they provide many facilities which brands doesn’t have like better display quality effective sound etc. all this things attracts
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day. Human Resource Management (HRM) thus plays an important function within an organization to manage employment. Being resource-centered on manpower‚ it focuses on recruiting the right people for the right job and set precise directions for employees to meet organization’s goals. As defined by Stone‚ HRM involves the productive use of people in achieving the organization’s strategic objectives and the satisfaction of individual employee needs. (Stone‚ 2005) HRM functions include main activities
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pp41-70. Scullion‚ H. and Linehan‚ M. (2005) International Human Resource Management: A Critical Text. England: Palgrave. Sparrow‚ P. Brewster‚ C. and Harris‚ H. (2004) Globalising Human Resource Management. NY: CIPD. Tayeb‚ M. (1998) ‘Transfer of HRM Practices Across Cultures: An American company in Scotland’‚ International Journal of Human Resource Management‚ vol. 9‚ issue 2‚ 332-58.
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HRM ASSIGNMENT | How Organisation Manage Their Workforce? | | Short summary:- 4 Introduction:- 4 Globalization:- 4 Technology:- 5 Workforce Diversity:- 6 Changing nature of HRM: - 6 HRM role in managing workforce:- 6 According to Federal & state laws:- 6 Recruiting: - 7 Selection: - 8 Training & Development: - 8 Performance management: - 9 Employee Relation & Reward System: - 10 Conclusion: - 10 Recommendation: - 10 Short summary:-
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HUMAN RESOURCE MANAGEMENT INTERVENTIONS Human resource Management (HRM) is defined as an organizational function that deals with recruitment‚ management and giving guidance for the people who work in the organization. HRM focuses on issues related to people like (1) conducting job analyses‚ (2) planning personnel needs‚ and recruitment‚ (3) selecting the right people for the job‚ (4) orienting and training‚ (5) determining and managing wages and salaries‚ (6) providing benefits and
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Chapter 1: The Strategic Role of HRM ENVIRONMENTAL INFLUENCES ON HRM Internal Environmental Influences • ORGANIZATIONAL CULTURE: core values‚ beliefs‚ and assumptions that are widely shared by members of an org Serves variety of purposes: - communicating what org “believes in” and “stands for” - providing employees with sense of direction and expected behaviour (norms) - shaping employees’ attitudes about themselves‚ org‚ and their roles - creating sense of identity‚ orderliness‚ and
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resource management (HRM) as “…a distinctive approach to employment management which seeks to achieve competitive advantage through a strategic deployment of a highly committed capable workforce‚ using an integrated array of cultural‚ structural and personnel techniques” (Storey 1995‚ citied in Billsberry et al 2005). Using Storey’s definition as a starting point this essay will break down the way in which HRM has developed to become a part of business strategy. To assess the role of HRM professionals within
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