Language of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2
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Colonial America 1607-1763 Prince Henry The Navigator – Portuguese prince who encouraged navalmen to explore the African coast for weak spots in the muslim defense‚ started famous navigation school in Portugal Christopher Columbus (1451 – 1509) – Italian navalman who sailed under the Spanish flag‚ in october 12 1492 sailed the ocean blue‚ discovered the islands off the Bahamas‚ discovery marked the beginning of the exploration and the conquest of the new world Amerigo Vespucci – Italian navigator
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Contents Introduction Chapter I Historical background of the English Language I. 1. A short history of the origins and development of English I. 2. Varieties of English I. 3. English as a global language I.4. Writing system Chapter II Peculiarities of British and American variants in the English language II. 1. Peculiarities of American and British English and their differences II. 2. American and British English lexical differences II. 3. Grammatical Peculiarities of American and British
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Final Exam Questions from Previous Versions of Final Examinations 1. The largest component of Aggregate Spending is (a) consumption. (b) wage income. (c) investment. (d) net exports. (e) government transfer payments. |Fiscal policies likely to shift the Aggregate Demand curve from AD0 to AD1 would include an |[pic] | |increase in the: (a) level of government spending on national defense. (b) sale of U.S. |
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Shaping of North America - Pangea Split North America formed - “America’s Mountains” = Rockies‚ Sierra Nevada‚ Cascades‚ Coast Ranges Peopling the Americas - 35‚000 years ago = Ice Age Glaciers that connected Eurasia with N. America (present day Bering Sea) Nomadic Asian hunters (immigrant ancestors of the Natives) Trekked across the Bering isthmus for 250 centuries Reached far tip of S. America (15‚000 miles from Siberia) By the time Europeans arrived in 1492‚ 54 million people inhabited
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Republic of the Philippines DEPARTMENT OF THE INTERIOR AND LOCAL GOVERNMENT 10th floor‚ Francisco Good Condominium II Bldg. Esda cor. Mapagmahal St.‚ Diliman‚ Quezon City MESSAGE It is an honor for me to congratulate the Philippine National Police for it’s newly published “Compendium of Six Operational Master Plans”‚ that shall serve as a guiding tool of the organization to achieve its vision‚ mission and goals. This compendium will surely help all PNP uniformed personnel to fully
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AP* U.S. History Study Guide and Review Aligned with Bailey’s American Pageant - 13th edition - This book is available in print‚ online at: www.lulu.com/content/310851 * “AP” is a registered trademark of the College Board AP US History Review and Study Guide for “American Pageant” is available in print at www.lulu.com/content/310851 Notes • Don’t use this review instead of reading the text. Use this as a supplement‚ not a substitute. Be sure to practice free-response questions
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Encyclopedia of American Popular Fiction GEoFF HAmilton and BriAn JonEs ENCYCLOPEDIA OF AmErICAN POPuLAr FICtION Copyright © 2009 by Geoff Hamilton and Brian Jones All rights reserved. No part of this book may be reproduced or utilized in any form or by any means‚ electronic or mechanical‚ including photocopying‚ recording‚ or by any information storage or retrieval systems‚ without permission in writing from the publisher. For information contact: Facts On File‚ Inc. An imprint of Infobase
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Dedicated to all American history teachers who teach against their textbooks Contents Acknowledgments ix Introduction: Something Has Gone Very Wrong 1 • Handicapped by History; The Process of Hero-making 9 2 * 1493: The True Importance of Christopher Columbus 29 3 • The Truth about the First Thanksgiving 67 4 • Red Eyes 91 5 • "Gone with the Wind": The Invisibility of Racism in American History Textbooks 131 6 • John Brown and Abraham Lincoln: The Invisibility of Anti-racism in American
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KNOW TO WORDS YOU SHOULD SOUND SMART THE EVERY SOPHISTICATED PERSON SHOU LD BE ABLE TO U SE 1‚200 ESSENTIAL WORDS ROBERT W. BLY CONTENTS Dedication Acknowledgments Introduction About The Author DEDICATION For Peter Archer‚ a saint among men ACKNOWLEDGMENTS A prodigious debt of gratitude goes to Justin Cord Hayes and Katie Corcoran Lytle for the Herculean e ort they put forth to ameliorate this book. Thanks also to the following friends‚ family‚ and colleagues who suggested
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