Roles of Customer Relationship Management (CRM) in Airline Industry: Its Concepts and Implications 1. Introduction In today’s global marketplace‚ airlines are countered with unstable and highly competitive business environment. Most airline companies perceive that it is increasingly important to react quickly and effectively to changing demand patterns of the customers. The challenge is maintaining profits in the face of forceful competition. The opportunities are in managing customer relationships
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Philippine Airlines I. Executive Summary Philippine Air Lines also known as PAL‚ is the flag carrier and national airline of the Philippines‚ headquartered in the Philippine National Bank Financial Center in Pasay City. Philippine Airlines maintains aircraft with the highest degree of airworthiness‚ reliability and presentability in the most cost-effective manner; and conduct and maintain safe‚ reliable and cost-effective flight. It continues to achieve on-time performance on all flights it operates
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importance of service quality in the airlines industry impact consumer behavior Abstract: Competition in airlines industry is getting competitive nowadays. With the uncertainty global economy environment‚ high operations cost and the rival of low cost airlines (LCCs). Full service airlines (FSCs) have to work out its unique strategy to survival in the market in order to maintain the market share and profit margin. This paper analysis service orientated airlines in different FSCs where successfully
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……………………………………………………………………………….3 Analysis of American Airlines Bankruptcy ………………………………………………………5 Evaluation in the Context of Human Resource Policies ………………………………………...10 Recommendations ……………………………………………………………………………….13 Conclusion ………………………………………………………………………………………16 References ……………………………………………………………………………………….17 Abstract In order to fully understand the dynamics of the American Airlines bankruptcy‚ it is important to consider the
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ECO2 Airline Deregulation: A Comparative Report Submitted by: Jan Abigail Maravilla Harold De Guzman Mario Giordano Sarmiento Lady Valles Marlon Antojado Submitted to: Mr. Paul Caampued III ABSTRACT This study provides a comparative analysis of the state of the airline industry before and after deregulation. The paper considers most if not all possible areas of growth and development that will affect the airline transportation industry. It generates hypotheses
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Airline News Express airline NEws Express We Report to you In This Issue: Airline Yield Management The practice of Yield management has been widely adopted by service organizations in the past three decades. Yield management originally started in the airline industry and this capacity management strategy is also most often applied by airlines. The practice of yield management‚ especially in the airline industry‚ has been discussed in many different studies. There is‚ however
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sales. As a scenario‚ this study would be taking the point-of-view of a Marketing Manager idealising and justifying the team’s actions in a sales boost bid. For this paper‚ studies would be based on the national carrier of Malaysia‚ Malaysian Airlines System (thereafter referred to as MAS). They have been dogged by continuous sales decline since the beginning of this decade. In the beginning of 2006‚ the company recorded some RM 10 billions of loss for just over the past 2 years. As of February
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ON KINGFISHER AIRLINES LTD. Overview of Airlines industry in India The aviation industry in India is one of those sectors that saw a constant pace of growth among the other industries in the world over the past many years. The open sky policy of the government has helped a lot of overseas players entering the aviation market in India. From then‚ it has only been growing in terms of players and the number of aircrafts. At present‚ private airlines account for
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Saudi Arabian Airlines In this case study we are going to analyze performance of some Saudi company. The main task of this analysis is to identify the main challenges that a company is facing nowadays in the circumstances of the global financial crisis‚ economic fluctuations and changes in the global business environment. Moreover‚ it is important not only to identify these challenges‚ but also to explain how the company is overcoming them and what it should improve in this context. Every of these
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Scandinavian Airlines: The Green Engine Decision Scandinavian Airlines serves 32 million people and is the largest airline in Scandinavia. It has been a first-mover in many areas and has built a positive reputation for corporate responsibility. Having decided to update its fleet with 55 Boeing 737s‚ SAS now has to decide whether to purchase DAC green engines. Arguments for and against purchasing the green engine – Director of Aircraft & Engine analysis Having spent almost five years on
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