In this case study we are going to analyze performance of some Saudi company. The main task of this analysis is to identify the main challenges that a company is facing nowadays in the circumstances of the global financial crisis, economic fluctuations and changes in the global business environment. Moreover, it is important not only to identify these challenges, but also to explain how the company is overcoming them and what it should improve in this context. Every of these items are going to be analyzed in the context of improvement of the company’s provision of services to the customers.
For this particular case we have chosen the local company – Saudi Arabian Airlines. It is one of the country’s leading companies. Moreover, it has always played a crucial role in the country’s economy. First of all, we would like to provide some background information about the company. This minimum of required information can be got from the following quote.
“Saudi Arabian Airlines is the national airline of Saudi Arabia, based in Jeddah. It operates domestic and international scheduled flights to over 70 destinations in the Middle East, Africa, Asia, Europe and North America. Domestic and international charter flights are operated, mostly during Ramadan and the Hajj season. The airline's main operational base is at Jeddah-King Abdulaziz International Airport (JED). Other major hubs are Riyadh-King Khalid International Airport (RUH), and Dammam-King Fahd International Airport (DMM). Saudi Arabian Airlines is a member of the Arab Air Carriers Organization and IATA” (Saudi Arabian Airlines Company Profile).
Nowadays Saudi Arabian Airlines is the national airline of the Kingdom of Saudi Arabia and the largest airline in the Middle East. It is the fifteenth largest airline company in the world. The company has 149 planes, according to the information, provided on the company’s website. It flies 12 billion passengers per year.
The main goal of this case