marketing plan. � Table of Content 1. Executive Summary 2. Vision 3. Mission 4. SWOT- analysis a. Strength b.Weakness c.Opportunity d.Threat Page 5 5 5 7 5. Market Strategy a. 9 Mission b.Marketing objectives c.Target Marketing d.Positioning � e.Strategy F.Marketing Mix i.Product II.Price III.place IV.Promotion 6. Market Research 7. Financial 8. Control 9. Action Plan 10. Contingency Plan 12 13 13 14 16 � 1. Executive Summary: Dina is a pharmacist‚ with experience of 14 years in pharmaceutical
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department. Involving others will give a fuller picture and help to gain their commitment to the process. Find out what customers think using a customer satisfaction survey. • Consider bringing in sympathetic outsiders who know your business and market (eg customers and suppliers). • Many businesses find a consultant most useful for their first SWOT analysis. 1.2 Brainstorm the issues. Ask everyone to identify any strengths or weaknesses they feel the business has‚ and any opportunities or threats
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background information used to justify their work.) They felt that it was important to conduct this study because as researchers‚ they wanted to prove to skeptics that marketing research is important and useful. They feel that research studies that are the most successful in moving the needle are the studies where the research firm uses scientific and credible methods‚ poses the right questions and provides the client company with the insights needed to sufficiently reduce risk in decision making. There
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Task – 1 Government Legislations 1. Equal opportunity 2. Australian direct marketing association 3. Australian e-commerce Best practice model 4. Australian government policy framework for consumer Protection in electronic commerce 5. Confidentiality requirement 6. Defamation laws 7. Sweepstakes regulations 8. Federal privacy act 9. Australian national privacy principal 10. Privacy and electronic communication regulation 2003 Task – 2 Develop a marketing plan Executive Summary Bounce Fitness
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product development‚ market development‚ market penetration or diversification? Why? Did it follow cost leadership or differentiation strategy? Why? (10%) 4. Could you consider Rayovac a product‚ sales or marketing oriented firm? Why? (10%) 5. What is the segmentation bases mentioned in the case study? What are other segmentation options that could be applied on the rechargeable battery market? Please select one of them and illustrate how could you use it to divide the market into a number of segments
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Table of Contents 1.0 Executive Summary 1 2.0 Situation Analysis 1 2.1 Market Summary 2 2.2 Swot analysis 3 2.3 Competition 5 2.4 Product (Service) Offering 6 2.5 Keys to Success 7 2.6 Critical Issues 8 3.0 Marketing strategy 9 3.1 Mission 10 3.2 Marketing Objectives 10 3.3 Financial Objectives 11 3.4 Target Markets 14 3.5 Positioning 15 3.6 Strategies 16 3.7 Marketing Mix 16 3.8 Marketing Research 21 4.0 Controls 21 4.1 Implementation 22 4.2 Marketing Organization 22 4
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on the following topics. Please select the projects of your interests. Each detailed project reports cover all the aspects of business‚ from analysing the market‚ confirming availability of various necessities such as plant & machinery‚ raw materials to forecasting the financial requirements. The scope of the report includes assessing market potential‚ negotiating with collaborators‚ investment decision making‚ corporate diversification planning etc. in a very planned manner by formulating detailed
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星 巴 克 S W O T 分 析 優 勢 1.人 才 流 失 率 低 2.品 牌 知 名 度 高 3.熟 客 券 的 發 行 4.產 品 多 樣 化 5.直 營 販 售 6.結 合 週 邊 產 品 7.策 略 聯 盟 劣 勢 1.店 內 座 位 不 足 2.分 店 分 布 不 均 機 會 1.生 活 水 準 提 高 2.隱 藏 極 大 的 商 機 3.第 三 空 間 的 概 念 4.建 立 電 子 商 務 威 脅 1.W T O 開 放 後，陸 續 有 國 際 品 牌 進 駐 2.傳統麵包店複合式、 連 鎖’’’ 啡 館 的 經 營 營運概況： 自1982年上市以來，其銷售額平均每年增長20％以上，利潤平均增長率則達到30％。但是，Starbucks在最新一季的財報中，公佈在美國境內的銷售首次呈現負成長(-1%)。雖然其他國外的據點仍呈現正成長(4%)。 負成長的原因：近幾年來，由於成本不斷攀升，波及Starbucks主要成本: ’’’啡及牛奶。Starbucks得不調漲價錢。同時，競爭對手，如MacDonal’s及Tim Hortons，近年來也重新調整相關’’’啡產品，似乎也讓許多消費者改變消費地點。
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What is a feasibility study? “A feasibility study is an evaluation and analysis of the potential of the proposed project which is based on extensive investigation and research to support the process of decision making” (Wikipedia.com). Without the use of Wikipedia defining feasibility study would fall on understanding the two words it compresses. Feasibility or the root word feasible means a degree to which something can be achieved or put into the effect‚ therefore something feasible is something
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customers needs. To understand customer needs we need to develop scientific methods to learn about our customers and the needs they have. Also‚ the market and consumers generally behave in certain manners and deal with known variables. Porter’s five forces is a good example of this. These five forces determine the profitability and behaviors within a market. The five forces being: competition within the industry‚ customers bargaining power‚ suppliers bargaining power‚ threat of entry of new competitors
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