Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location‚ demographically which includes gender‚ social class‚ age‚ income‚ ethnicity or religion‚ psycho graphically
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company or business to effectively respond to different customers needs and wants in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and a business
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Market segmentation allows businesses to satisfy the diversity in a resource-effective manner and is held up as the panacea of modern marketing (Dibb‚ 2001). Marketing segmentation is more and more vital for business in the modern time. This essay‚ therefore‚ tend to introduce the concept of market segmentation first‚ then and the merits and difficulties will be illustrated. Finally‚ different approaches are going to be demonstrated. Market segmentation is the process by which a diverse market
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Title: understanding Hong Kong adolescents’ and adults’ attitudes toward homosexuality Chapter 4: Analysis and Discussion Based on the findings done in Chapter 3 and related studies‚ this chapter would discuss the actual views of the Hong Kong people towards homosexuality. 4.1 The truth about the people’s views towards homosexuality 4.1.1Discrepancy between expected and actual outcomes There is discrepancy between the researcher’s anticipated outcomes and the actual outcomes. At the beginning
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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4 Visual Merchandising 4. Recommendation 5. Conclusion 6. References 1 2 2 3 6 7 8 8 9 11 12 13 14 23 24 Appendices 26 Executive Summary In Hong Kong‚ the concept of sustainability is not popular in the retailing industry‚ especially in the store design. Therefore‚ this report is to study the sustainability of retailing in Hong Kong about the store design. Firstly‚ the literature review explains that what sustainability and store design is. Sustainability is defined as the ability
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Sales and selling strategy analysis: Prestige Watch – Omega Watch Hong Kong Introduction Over the past decades‚ wearing prestige watch has been a sign of being successful and wealthy‚ together with wearing jewelries and riding luxury vehicles. Omega watch‚ being one of the most representative prestige watch brands under the world’s top watch manufacturing group‚ Swatch Group‚ this article discussed the current sales approaches‚ forces and difficulties. It concluded with appropriate actions
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traveling in Hong Kong” in more cities in China. China people are attracted by the reputation of “Shopping Paradise” in Hong Kong and they have high consuming power‚ so more people from China will come to Hong Kong for traveling. The sales of the air tickets will increase as the turnover of airline from cities in China to Hong Kong increase. - China and Taiwan started the direct flights policy in 2009‚ and more cities in China will launch the direct airlines to Taiwan‚ so Hong Kong can’t enjoy
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Social security had been developed in Hong Kong as a public commitment since the 1970s. The Comprehensive Social Security Assistance Scheme (CSSA) is one of the social welfare programs in Hong Kong‚ which aims to provide a safety net for those who cannot financially support themselves to meet the basic needs. With the low birth rate in Hong Kong‚ the immigrants from Mainland China has formed a significant proportion Hong Kong’s total population. According to the Census and Statistics Department‚
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