1. (a) List and discuss the major bases for segmenting consumer markets. Answer: Bases for Consumer Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them
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com/2010/08/20/nokia-buys-mobile-analytics-company-motally/) In the development process‚ Nokia has satisfied the demands of customers with variety of products which show the difference and the advance in design as well as features. With the explosion of smart phones such as Iphone (Apple)‚ Samsung Galaxy‚ HTC‚ ect; Nokia has formed a strategic partnership with Microsoft in order to regain leadership in the smart phone area. Nokia Lumia‚ Nokia Asha‚ Nokia Belle are three representatives of the smart phone product line with superior
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ch8 Student: ___________________________________________________________________________ 1. When a marketer adjusts the marketing mix to give customers a clear‚ distinctive understanding of what the product does‚ the marketer is engaging in psychographic segmentation. True False 2. For products like pencils and paperclips‚ marketers should probably use an undifferentiated targeting strategy. True False 3. When deciding how to promote his new medical oncology center‚ Dr. Jones decided
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Slide: 2 Companies today recognize that they cannot appeal to all buyers in the marketplace—or at least not to all buyers in the same way. Buyers are too numerous‚ widely scattered‚ and varied in their needs and buying practices. Moreover‚ companies themselves vary widely in their abilities to serve different market segments. Instead‚ like Dunkin’ Donuts‚ companies must identify the parts of the market they can serve best and most profitably. They must design customer-driven marketing strategies
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POMC: Revision Questions (Chpt 5-8) Kate Ferreira 1. Cultural: this signifies a set of values‚ ideas and attitudes that are conveyed to the people of the community or passed down to the next generation. This impacts on how people dress‚ eat etc. Culture can also be broken up into a subculture‚ which refers to a uniformed group of people. This includes the cultures nationalities (ethnic groups)‚ geography‚ age and activity. This is what makes the culture unique. Social class is measured by occupation
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California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software‚ online services‚ and personal computers” ("Apple Inc."‚ 2014).Apple is most known for its hardware products such as the Mac computer‚ IPod‚ IPad‚ and the infamous IPhone smart phones‚ just to name a few. The sleek design of all these products mentioned‚ is one of the major components that separates this line from its competitors. Having a collection of Apple products is in very high demand across the globe‚ due to
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SMART MARKETING – SEGMENTING CUSTOMERS FOR SUCCESSFUL ACQUISITION & RETENTION 1. Mass Marketing is Dead Mass marketing is old school marketing. No longer can businesses afford to blindly send large volumes of the same messages to unqualified recipients. Nor can they afford to treat each customer the same way. Yet many businesses still practice these useless exercises. I know of a pizza parlor that complained the return on their post-card mailing was dismal. They were sending discount coupons
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What are the factors involved in marketing a new product? Executive Summary There are many factors involved in Marketing a new product in a particular market in the UK. However‚ there are essential basic marketing steps and strategies ‘Goldsport’ can take to make their product successful and this will require a good understanding of each one. This will enable the company to analyse and asses each factors and Identify the benefits and drawbacks that can later have an impact on the process and
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The complete protection of the campus infrastructure from a (D)DoS is futile however‚ there are measures that can be put into place which will significantly reduce the risk of an outage due to a (D)DoS. Standardizing policies and procedures‚ segmenting the network into functional areas‚ active monitoring‚ and a defense in depth approach will reduce the duration and severity of any future (D)DoS attack. The only zero cost opportunity‚ standardizing polices and procedures‚ is also the most difficult
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U.S. Telecom Industry Report Market Structure This single industry report focuses specifically on the United States consumer mobile telecom providers. The industry leaders also service international markets but this report focuses on the specific dynamics of pricing‚ competition‚ and market strategy of U.S. telecom companies in the U.S. market as cell phone service plans are still primarily dictated by international boundaries to define the well-established industry. Other products are available
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