Market segmentation is a long-standing strategy used especially in consumer products. It is measurable‚ accessible‚ distinguishable‚ and actionable. Observing markets in the Philippines‚ can you identify market segments for fast food‚ garments‚ cigarettes‚ alcohol‚ computers‚ passenger cars‚ and beach resort? Please show the positioning of 2 consumer products and their competition in these segments. For levels of Micromarketing 1. Segment Marketing – consists of a group of customers who
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Philippine Government Bureaucracy Submitted by: Judd Danielle Y. Garcia A75 / ACT143 Submitted to: Mrs. Maria Diana Dela Vega Malayan Colleges Laguna SUMMARY According to Max Weber‚ Bureaucracy is a distinct form of organization that is ideal for the government. It is structured by hierarchy of offices. These offices are ranked in a hierarchical order and their operations are characterized by impersonal rules. Each office has its own task in which they follow the rules
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one being Juan Luna’s famous Spolarium. The 1st gallery featured the Philippines religious art from the 17th to 19th century. It contained various paintings‚ carvings and images of saints or santos. Some displays were damaged but it naturally came from its old age and is not a problem in viewing. The 2nd gallery featured the historical political events that included the Basi Revolt. The 3rd gallery is said to be the Philippine art of the academic and romantic period‚ in this gallery it featured mostly
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PHILIPPINE HISTORY Campaign for Reforms to the failure of the Propaganda Movement THE CAMPAIGN FOR REFORMS The role of the Middle Class The Middle Class began to take shape when Chinese and Spanish mestizos sought racial equality with the and Peninsulares. While the Insulares who were called Filipinos looked down on the natives as Indios. The mestizos and Filipinos gained prominence during the Dela Torre Administration. On July 12‚ 1869‚ Dela Torre gave a toast to freedom attended by prominent Filipinos
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Cross-Cultural Marketing Starbucks in the Philippines Yves Tsou Liang Yu Chen Audrey Arayata Shana Solis Introduction The Market Environment The Philippines is a country located in Southeast Asia. Its 7‚107 islands experience 8 months of summer every year. During the summer‚ the hottest possible temperature to be recorded is 41C. These show just how warm the weather in the Philippines tends to get. Also‚ the Philippines was colonized by many Western countries‚ but the
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VALUE ADDED TAX What is Value Added Tax (VAT)? It is a tax on consumption levied on the sale‚ barter‚ exchange‚ or lease of goods or services in the Philippines and on the importation of goods into the Philippines. It is an indirect tax‚ as provided in Section 105 of the NIRC. It is an indirect tax meaning the amount of tax may be shifted on the buyer‚ transferee or lessee of the goods‚ property‚ or services. The Code provides that the tax may be shifted to the consumer‚ most if not at all
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Ayaka Okura 12121053 Evelyn Naoumi Academic Writing 1 Water Pollution In The Philippines The Philippines is an archipelago‚ which means it is made up of a group of islands and is rich in bodies of water such as the oceans‚ rivers‚ and lakes. However‚ according to the data released by Water Environment Partnership in Asia (WEPA) in 2005‚ 42.89% of the waters in the Philippines are contaminated. These contaminated waters have not only been continuously harming people‚ but also the aquatic
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argued that the starting point of all this was America’s intervention in Cuba and the Philippines. It has been proven that the sole purpose behind America’s intervention into these countries was to expand its economic interests‚ but methods they used to achieve their goals especially in the Philippines can be described as shocking. Many have argued that racism is one of these methods that were used in the Philippines. Based on the context of arguments
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“The Philippine Daily Inquirer” I. Introduction Philippine Daily Inquirer is one of the most prominent newspapers in the Philippines. It is the most widely read newspaper nowadays because of its updated content. The Philippine Daily Inquirer is undeniably the country’s most widely read and circulated newspaper. With over 2.7 million nationwide readers daily‚ it enjoys a market share of over 50% and tops the readership surveys. Not only is it the most read among all sectors and ages‚ it is also
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has been applied to the Philippines since the 1960s and continues to be relevant to their economic situation today. In particular‚ the term has been used to describe the Filipino nursing sector. Although the economic situation has changed in the last several decades‚ academics have tended to discuss the brain drain phenomenon in the Philippines as a historical progression from colonial and international ties. Post-Colonial Philippines In 1946‚ colonialism in the Philippines ended with the election
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