competitiveness of both brands including product quality‚ brand‚ supplier‚ customers’ service‚ innovation and development‚ packaging etc. The results indicate that Body Shop has more customer awareness and competitive strategies as compare to Lush. According to the survey‚ Lush is more focused on the use of social media for their marketing and ignoring the rest of the medias whereas Body Shop has a better marketing mix. In this study‚ supervisor feedback is also integrated which help in better linking of
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Chapter 1 Introduction G-six Hair and Beauty Salon prides on providing a high standard of customer service. In addition to the quality hair and beauty services‚ the customer service has been found to be one of the main reasons of clients keep coming back to the salon. Today‚ beauty care becomes a big business‚ which can contribute to an economy significantly (Peiss 2000). Large scale production‚ global distribution networks‚ extensive advertisement efforts‚ scientific marketing and sales at
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standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL model are chosen to analyze the service trend and KBank services. In addition‚ actions on such strategies such as service mind training‚ the move of affluent customer lounge‚ and online application form are recommended to achieve KBank vision and
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African Journal of Business Management Vol.6 (29)‚ pp. 8637-8643‚ 25 July‚ 2012 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.2984 ISSN 1993-8233 ©2012 Academic Journals Full Length Research Paper Importance of mutual relations on customer satisfaction in industries with no/low direct contact with customers Farzad Sattari Ardabili*‚ Shahram Mirzaie Daryani‚ Manouchehr Molaie‚ Es-hag Rasooli and Mohammad Hasan Kheiravar Department of Management‚ Ardabil Branch
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Corporation‚ 2008. Company organizational structure [Online] Available at: http://www.juulchinworld.com/aboutus.html [accessed 15 August 2008] Kang‚ G.‚ and James‚ J.‚ 2004 Kang‚ G. J. (2002). Measurement of internal service quality:Application of the SERVQUAL battery to internal service quality. Managing Service Quality ‚ Vol.12‚No.5‚ pp. 278-291. Keysan‚ n.d.‚ 2008. Buddy Products. [Online]. Available at: http://www.keysan.com/ksu3018.htm [accessed on 24 September 2008]. Opal Info Tech‚ 2008. Opal Info
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Management Planning • Event Management Company • Vision and Mission Statement • SMART objectives • Agency Brief CONTENTS An introduction to Diamond Events Pg 2-3 Vision and Mission Statements for Lush Pg 4 at The Mind Body Spirit Festival Objectives for the representation of Lush Pg 5 at The Mind Body Spirit Festival Full Agency Brief Pg 6 DIAMOND EVENTS 1 Shiney Place‚ Sparkling Gardens‚ London‚ EC1 2HQ Tel: 01234 77889 Fax: 01234 11224 enquires@diamondevents
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to increasing number of customers and clients utilizing the services. The main objective of this study was to apply the SERVQUAL Model as developed by Paraswaram et.al (1988‚ 1995) in an Ethiopian service marketing context with particular reference to identify the service gaps by comparing the expectations and perception of the customers of the selected bank. The adopted SERVQUAL instrument had twenty two items covering five dimensions of service quality and the respondents were asked to give scores
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The hospitality industry is exceptionally assorted and worldwide. They might be physiological prudent social and mental (fulfilment of necessities identifying with self-regard‚ status and security.Hospitality items incorporate: convenience‚ transportation‚ voyage operators‚ servicees‚ taxi drivers‚ merchants‚ stimulation‚ nourishment and refreshments‚ emporiums and shopping arcades etc.(Andrews‚2007) The hospitality industry in India is a 3.5 trillion dollar service segment within the worldwide
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AN EXPLORATORY STUDY OF INFLUENCES ON RETAIL SERVICE QUALITY: A FOCUS ON KUWAIT AND LEBANO Abstract: The Middle East is a growing and lucrative marketplace. This exploratory study examines retail service in Kuwait and Lebanon‚ regions with long histories of trade. Retail service‚ however‚ has not been well documented in this region. To our knowledge‚ this is the first study that examines customer and salespeople perceptions of service encounters in these countries‚ in light of their culture
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------------------------------------------------- SERVICE QUALITY GAP IN RESTAURANTS IN VARANASI Under the Guidance of Dr. Ashutosh Mohan By:- Prachi Prabha Chauhan(31) Jitendra Singh(19) MBA-IB (2010-2012) INTRODUCTION The restaurant industry is a demanding sector that stresses the provision of high-level customer service and continuous quality improvement. As lifestyles change and dining out becomes more and more commonplace‚ customers desire new flavors‚ comfortable ambience and pleasant
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