IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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13 Lean and agile supply chain Introduction With the real-time access to the Internet and search engines like Google and with the increased global competition‚ customers have more power than ever before. They demand innovative product features‚ greater speed‚ more product variety‚ dependable performance and quality at a best in class and at a competitive price. Furthermore‚ today’s discerning consumers expect fulfilment of demand almost instantly. The risk attached to traditional forecast
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(Heizer/Render) Chapter 11 Supply Chain Management Section 1 The Supply Chain’s Strategic Importance 1) Even though a firm may have a low cost strategy‚ supply-chain strategy can select suppliers primarily on response or differentiation. Answer: FALSE 2) The supply chain for a brewery would include raw ingredients such as hops and barley but not the manufactured goods such as bottles and cans. Answer: FALSE 3) When using the low-cost strategy for supply chain management‚ a firm should
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Project Report Supply Chain Management Project Report Supply Chain Management ------------------------------------------------- Team Members ------------------------------------------------- [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Drawing Tools tab to change the formatting of the pull quote text box.] [Type a quote from the document or the summary of
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PHStat2 Version 3.07 Readme PHStat2 is Windows software that assists you in learning the concepts of statistics while using Microsoft Excel. PHStat2 allows you to perform many common types of statistical analyses while using the familiar Microsoft Excel interface. The rest of this document is organized into sections that will assist you in setting up and using PHStat2. Note: In this document‚ the symbol è means “on the next submenu‚ select.” Table of Contents 1 PHStat2 Technical Requirements
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IMSE2008 Operational Research Techniques Problem Set: Linear Programming Due: Monday‚ October 20‚ 2014 Please submit to the general office of the IMSE department (Ms Kate Lee HW8-17) on Oct 20 Late submission will be discounted by 20% on a daily basis Please e-mail me msong@hku.hk if you have any questions Problem 1. Work through the simplex method step by step to demonstrate that the following problem is unbounded. (5 marks) max 5x1 + x2 + 3x3 + 4x4 s.t. x1 – 2x2 + 4x3
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Table of Contents Table of Contents 1 Executive Summary 2 Introduction 2 Investment Environment in China 3 PESTEL Analysis of Investment Environment in China 4 1 Political Factors 4 2 Economic Factors 5 3 Social-cultural Factors 6 4 Technological Factors 7 5 Environmental Factors 7 6 Legal Factors 8 PESTEL Analysis of Investment Environment in Japan 8 1 Political Factors 8 2 Economic Factors 9 3 Socio-Cultural Factors 10 4 Technological Factors 10 5 Environmental
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SUPPLY CHAIN AND LOGISTICS IN THAILAND Abstract Supply chain and Logistics management has become an emergent strategy for a developing country‚ like Thailand‚ in this new economy. Low labour cost – as a competitive advantage factor - is no longer sufficient for surviving under this high pressure and competitive economy. However‚ at the time that the concept plays a key role in Thailand industry and a number of researches have been conducted‚ all the knowledge in the field are still not effectively
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standards and emerge as supplier of choice for global companies. These changes would have a significant impact on the automotive supply chain. Clearly the need of the hour is for various players to identify key challenges facing the industry and develop strategies to help mitigate these. The objective of this report is to analyze the key advancements in automotive supply chain and the unique practices followed by major players in India. Finally balanced scorecard framework would be used to build the
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3 key Supply Chain Metrics Selecting the Key Metrics Selecting the key metrics to measure performance a long the supply chain can be crucial‚ as clear connections have to be made between the metrics and the business goals in order for the business to achieve the results they are looking for and also to achieve growth within the market place. Management should identify the key performance indicators they need to focus on‚ measuring these indicators can help them in reaching the company’s goals
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