segmentation of Aqualisa Quartz is focusd on Independent plumbers (Plumbers who do not work for any company)‚ End user (Self installation -> 4‚745 pound to 15‚000 pound) around 13‚550‚000 people‚ End user (Middle income -> 15‚000 pound to 30‚000 pound) around 20‚600‚000 people‚ and at last End user (High income -> 30‚000 pound and above) around 5‚770‚000 people(http://en.wikipedia.org/wiki/Income_in_the_United_Kingdom). Targeting (Differentiation targeting) Aqualisa Quartz In the targeting
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Dothard v. Rawlinson Facts: After her application for employment as a "correctional counselor" in Alabama was rejected because she failed to meet the minimum 120-pound weight requirement of an Alabama statute‚ which also establishes a height minimum of 5 feet 2 inches‚ Dianne Rawlinson filed a charge with the Equal Employment Opportunity Commission and ultimately brought a class action against appellant corrections officials challenging the statutory height and weight requirements
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Acqualisa Quartz What is the quartz value proposition to the plumbers? To consumers? The value propositions to the plumbers are •Due to Quartz easy installation plumber’s work is reduced to 25% of original time. •Plumbers find the installation is straightforward and hence they are ready to send their young apprentices •Plumbers said it’s just “Push-fit-connect’’ and it’s not in the wall and it’s very easy to use •On an average plumbers can do more jobs thereby increasing their profit The
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‘Aqualisa Quartz: Simply a Better Shower’ Protagonist in the case: Harry Rawlinson‚ Managing Director of Aqualisa Case Situation: Aqualisa Quartz‚ a significantly innovative product developed by Aqualisa‚ in terms of both cost and quality‚ has been facing challenges in the UK shower market since its much hyped launch four months ago. To generate sales momentum‚ Rawlinson was rethinking his overall marketing strategy for Quartz in order to capture the market with the breakthrough product. About
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What is momentum? Momentum of a body is defined as the mass multiplied by the velocity of this object. Momentum= m x v Momentum and Newton’s second law of motion: The resultant force is proportional to the change in momentum per a second. We know that force = mass x acceleration. So F (mv-mu)/t F m (v-u)/t = ma so F=kma Momentum is a vector quantity: Momentum has a direction as well as a magnitude Momentum and Newton’s first law of motion: An object remains at
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the Quartz. In 2001 launched the Quartz shower; an innovative product that gathered all the characteristics the costumers felt were missing or deficient in the shower industry all at once. This shower provided improvements from water pressure‚ installation‚ temperature‚ maintenance‚ to use and design. During the field trials conducted lead by company’s employees‚ friends of friends and sales reps‚ the Quartz experienced great acceptance indicating a success in the confection of the product as well
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Case Aqualisa Quartz: Simply a Better Shower Introduction Aqualisa is a U.K. shower manufacturer. Shower buyers in U.K. fall into 3 pricing segments: premium‚ standard and value. Premium segment consist of people who mainly shop in showrooms. Their focus is on great service and high performance. In standard segment‚ Customers rely on plumber recommendation and emphasize performance and service. Value segment are mainly customers who are primarily concerned with convenience and price. Thus
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Aqualisa case‚ Harry Rawlinson‚ managing director of Aqualisa‚ gives us an example that even with new significant shower product Quartz‚ which seems to be perfect in every aspect‚ they cannot make a relative progress in U.K. shower market. Quartz is designed to solve all the troubles that exist in U.K. showers. It provides efficient and reliable water pressure and temperature‚ needs less space in bathroom‚ has a stylish looking and is easy to use and install. Although Quartz leaps all other showers
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Introduction The Gap is a specialty apparel retailer of accessories and personal care product for women‚ men and children (Gap Inc.‚ 2013). The company has five brands to operate: Gap‚ Banana Republic‚ Old Navy‚ Piperlime‚ and Athleta. The first brand name established is Gap. When the Gap brand was growing in recognition‚ it increased expectations for continued growth. Unfortunately‚ the company experienced a series of internal and external economic crises. So‚ Gap must find the issues where they
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Problem: Aqualisa has invested 5.8 million to develop a breakthrough product‚ the Quartz shower that positions itself superiorly in terms of quality‚ technology‚ design and ease of installation. Since it is not selling well‚ Aqualisa is now looking for a marketing strategy to generate sales momentum for Aqualisa Quartz. Possible alternatives: Targeting the correct market is crucial to solve the problem. With this in mind‚ there are 4 alternative marketing strategies. The first option is to target
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