VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION WAL – MART MARKETING PROBLEMS WHEN GOING GLOBAL By GROUP 5: NGUYEN THI HUONG GIANG NGUYEN THI TRUC LINH TRAN THI THU HANG NGUYEN PHU NGHI LE DUC PHUC A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course Ho Chi Minh City‚ Vietnam 2011 Contents I. General information 3 1. Company Background 3
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The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
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Wal-Mart and Social Responsibility Everyone can recognize the yellow smiley face‚ paired with a promise of “everyday low prices”. One of the most recognized symbols along with Starbuck’s Siren logo and The McDonald’s Arches‚ Wal-Mart’s smiley face and promise has been directed towards American families who are on a budget. With 3‚700 stores in The United States‚ and employing over two million people‚ Wal-Mart is the largest private employer in the world (1). Because of all the influence Wal-Mart
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Wal-Mart Stores has successfully been operated as a discount store according to their "Everyday Low Price" philosophy since 1970. Exhibit 1 shows analysis of Wal-Mart’s relative costs of 1984. In order to compare in terms of the discount industry‚ we can use the record of Wal-Mart without Sam’s. The gross margin of Wal-Mart was lower than that of the discount industry. The income of Wal-Mart‚ however‚ was larger than that of the discount industry because the selling general and administration expenses
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Recently Wal-Mart has been congratulated on their commitment to reducing the sodium‚ sugar‚ and fat in their home brands‚ making their products healthier and thus working towards a reduction in childhood obesity. What this praise fails to acknowledge is the part that Wal-Mart has played in the past in encouraging childhood obesity. A study by Courtemanche and Carden (2011) found that an increase of Wal-Mart supercenters across North America had led to both an increase in BMI and obesity in those
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Management Planning Paper - Wal-Mart In today’s global market‚ corporations must have a plan if they are to be successful. Throughout this planning process management must approach this procedure in a conscious and systematic way. Deciding what to do and how to do it are the important steps that must be followed in this planning process. This article will provide examples of these and other ethical issues Wal-Mart has had to overcome. Basic Planning Process Six steps make up basic planning process
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INTRODUCTION Wal-Mart Stores‚ Inc.‚ the largest company in the world‚ has achieved leadership in the retail industry as a result of its efficient supply chain management practices. Setting record sales and earnings for fiscal year 2008‚ Wal-Mart’s total net sales were $374.5 billion‚ an 8.6 percent increase over the previous fiscal year and a record for any retailer. Wal-Mart’s mission to ‘save people money so they can live better’ has impacted more than 176 million consumers in thirteen
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Impact of Wal-Mart on the US Economy With over 5‚300 stores in the United States‚ Wal-Mart has become one of the fastest growing retail chains in the United States (Rossi‚ 2005). Their many stores are not hard to find as you travel along many of the highways in the United States. With low prices and great deals it has become very difficult not to resist the inviting people greeting you at the door and massive signs that draw you to buy from their stores. Since the opening of its first store in
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competitive with Wal-Mart. Albertson’s main competitor is Wal-Mart. The biggest component in this rivalry is product cost and price. Because of their superior supply chain and extreme buying power‚ Wal-mart is able to sell at lower prices and obtain higher profit margins. Another area of competition between the companies is the location and services available. Due to the extended services Albertson’s offers such as a butcher‚ baker‚ and gourmet coffee bars‚ they are able to outperform Wal-mart in urban
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1. Introduction 1.1 History: Wal-Mart first stuck its toe into Mexico in 1991 through a joint venture with Cifra‚ Mexico’s leading retail company‚ initially limited to developing Sam’s Club warehouse stores in Mexico. The tremendous success of the first Sam’s Club stores and the impending passage of the North American Free Trade Agreement (NAFTA) encouraged further collaboration‚ and Wal-Mart and Cifra expanded their joint venture through the 1990s. Wal-Mart purchased a majority stake in Cifra in
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