Submitted by: Anusha Arun M.Des 2nd sem Celebrity Endorser Influence on Attitude towards Advertisements and Brands Abstract The research paper was written by Bahram Ranjbarian Associate Professor of Management‚ Zahra Shekarchizade‚ Zahra Momeni‚ Master Students of Business Management from The University of Isfahan‚ Iran. The research was conducted in Iranin 2009 and was published in European Journal of Science in 2010. This study aims to analyze the celebrity endorser influence on attitude toward
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Presley was only one of the big names of the 1950s‚ though probably one of the most recognizable. In the ‘50s television was gaining popularity and sitting down to watch T.V. was a family bonding experience. Celebrities were put on a very high pedestal‚ even more so than today’s celebrities. People like James Dean‚ Marilyn Monroe‚ and John Wayne were treated like royalty. In the 1950s musicians‚ movie stars‚ and T.V. stars were some of the most important people in America. Musicians in the ‘50s
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2-25-13 Society considers athletes to be the perfect role models for children. Athletes teach kids determination‚ how to stay encouraged‚ be physically active‚ and proper behavior. These life skills may be very important in a child’s lifetime. Looking up to these amazing people should diminish laziness‚ and other degrading qualities‚ and hopefully change the way society is viewed forever. Athletes make such marvelous role models‚ because they encourage kids to stay physically active. To
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Introduction What is a role model? A role model‚ defined by the Oxford English Dictionary is “a person who other people look to as an example to be imitated.” There are different types of people whose characteristics and traits are held in high regards and are imitated by others. There are many types of role models‚ whether social‚ religious‚ political‚ commercial or from the arts. Typical role models of our generation from these groups are The Pope‚ Barack Obama‚ Steve Jobs‚ Bill Gates and Pharrell
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would be like without celebrities? Celebrities are a big factor that help shape today’s world. We turn on the television‚ read articles on the internet‚ books‚ and even magazines which inform us what a celebrity was wearing when they walked the red carpet. The simple fact is that celebrities are highly profiled in the media. We follow their everyday life‚ struggles‚ and moments of sadness they may encounter. Let’s face it‚ the information we discover about these celebrities causes us to take into
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Celebrity Justice Lindsay Lohan‚ Nicole Ritchie‚ Paris Hilton‚ Tiger Woods‚ Nicholas Cage - the list of celebrities who have been arrested or charged with a crime is a long one. Drug possession‚ lying to investigators‚ driving while intoxicated‚ shoplifting - the list of offenses is also a long one. When arrested‚ are celebrities held to the same standards of justice as the rest of us‚ or do they receive special treatment in the legal system? If convicted how‚ do their sentences compare to those
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In Emma Dwight’s article‚ “Celebrity Humanitarianism: Bridging the Gap”‚ Dwight explains the ways in which she believes that one can identify a false humanitarian‚ and the ways in which one can identify a true humanitarian. The main points of concern that Dwight analyzed to determine the validity of a person’s humanitarianism were: the explanation or simplification that the celebrity does when describing the cause‚ the hands on work that the celebrity has been shown to do‚ the level of promotion
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Kids should look up to them and see who they want to be one day. I have to say‚ as an older athlete‚ when a little kid that is just starting out on their journey in the sports world and they come up to you and say‚ “I can’t wait to be like you!” It’s the best feeling you can get. John Wooden can exemplify what should be done very well‚ “Athletes should be good role models‚ but not heroes. A role model is someone those who love you would want you to be
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Celebrity Role Models A state in which the mind is elevated above the reach of ordinary impressions‚ unconscious of sensible objects‚ and under the influence of overpowering emotions celebrities find irresistible and enticing. Celebrities distinguish themselves in such ways that others admire and want to emulate. Celebrities are worthy of imitation; "everyone needs a role model". The immense amount of drug usage that celebrities‚ athletes‚ professionals‚ and politicians take part in has improved
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Important Celebrity Attributes While selecting a celebrity as endorser‚ the company has to decide the promotional objective of the brand and how far the celebrity image matches with it. The selection is in fact a collaboration‚ from which both the company and the celebrity gains. \ The most important attribute for a celebrity endorser is the trustworthiness. The target audience must trust that a celebrity carries a particular image and it must match with the product. \ The second attribute in order
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