HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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Company Bio -Sunshine Fashion (sino-Japanese joint venture‚ founded in 1993‚ based in ShenZhen) -high end fashion brand selling sweaters -Manufacturer retailer -vertical integrated organization‚ product cycle within 20 days from producing and distributing -domestic sales made up to 2/3 of sunshine’s business‚ (rest in export) Factory | Located in ShenZhen‚ Shanghai‚ Taiyuan | Retail stores | 220 sales counters in departmental stores across country‚ managed by 14 branch offices‚ reported
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Simplicity and Femininity in Modern Fashion; Defined By Minimalism CHAPTER 1: INTRODUCTION Outline of the Study Modern Fashion is an industry that is dominating other industries and growing into a large collection of artists who come together to present the world with their art‚ in the form of unique and extraordinary designs and ideas. The fashion industry gained acceleration in the second half of the 1900s‚ when different designers came forth with their extraordinary work and their contributions
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finishes of this piece present a softer‚ more summery hue‚ extending the mystical aspects of purple available last fall. Both Rose Dust and Lavender are listed in the top 10 colours for the 2009 Spring Pantone Fashion Colour Report‚ recognised as an international guide for the world’s leading fashion designers. Lucashenko said that originally the dress she had envisioned was mauve with pink lace and fresh water pearls but when it came time to collaborate materials and a colour palate‚ the Rose Dust
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The Hero in Lyrics and Fashion The character of the lyric‚ “No Such Thing” by John Mayer‚ is a confident individual who is striving to be different from the majority whom abandoned individuality. The character shows his confidence by stating‚ “I’d like to think the best of me.” His statement displays that other people’s opinions do not startle him. The line‚ “They love to tell you stay inside the lines‚” criticizes the society’s standard which forces the majority of people to abandon their individuality
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Tammy Vien February 11‚ 2013 Period 6 Miss Sare Goddess of Fashion Endymata is the Greek goddess of fashion. Endymata was the daughter of Athena. Young Endymata was first found by emerging from Athena’s blue and gold toga which Athena was sleeping in Endymata came to be as a very young adult. Athena did not know she had had a daughter‚ since Endymata just ran off after sprouting about her mother’s outfit. Endymata was walking about Athena’s palace‚ and then some of Athena’s guards spotted
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Grade 11/12 fashion Fibres/Fabrics Test Review All handouts used in class for test review have been posted in class Moodle 1. Review material from stations that we did in class Wool quiz What do the wool symbols mean? Describe each symbol. Wool 101: advantages and disadvantages of wool Fill in the blanks sheet on linen; word search in linen Spandex in popular cultures Spandex characteristics and major spandex uses History of silk handout (origin‚ silkworm and the family‚ the silk
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styles of the celebrities of that era. Another common style was to have full body of hair on top‚ and short on the sides and back. Hair goo was what they used for jell to slick their hair back‚ which gave the shiny glossy look you see in most photos from the 1940’s. Some teenage boys would rock the “longer locks” look‚ like The Beatles‚ and would be claimed “rebels” or “punks” due to the difference since originality wasn’t as accepted back in that time. Shoes- The footwear that girls wore
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cASE 6 HOLLY FASHIONS RAT I O A N A LYSI S Billion-dollal a pparel c ompanies s uch a s C alvin K lein a nd L iz C laiborne a re unusual i n t he g arment i ndustry‚ w hich c onsists p rimarily o f m uch s malier apparel m akers. O ne s uch f irm i s H olly F ashions ( HF)‚ l ocated i n C herry F lill‚ New J eriey. H F w as s tarted 1 4 y ears a go b y W illiam H amilton a nd J ohn W hite‚ who b etween t hem h ad o ver 2 5:yearso f e xperiencew ith a m ajor g arment m anufacturer. A nd
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The Jamaican society has grown and evolved over the years and so as the different characteristics that make us uniquely Jamaican. The Jamaican fashion industry is also not to be outdone in terms of dynamics as it has progressed and developed over the years in line with keeping a prevailing sense of style and customary mode of dress. Jamaicans are no doubt trend setters in any given field they are seen and with the strong influence of our Reggae music‚ and success in athleticism‚ we are definitely
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