Firstly‚ the core of Google’s self-driving car is the rotating roof top camera‚ Lidar‚ which is a laser range finder. It can produce an array of 64 laser beams to create 3D images of objects (see Figure 8 above). This enables the car in identifying obstacles that is along the way. It is also able to calculate how far an object is from the car according to the time the laser beam takes to hit the object and return back. These lasers are of high intensity that can calculate distance and create images
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It is interesting to see how cars revolutionised the way we live but what is more interesting is that the cars these days are not just considered a device for transportation but much more than that. When you go deeper into the dynamics of the consumer behaviour towards cars it is fascinating to see how a brand of a car has a great impact on its consumer. Lots of research has been done on measuring the impact of the brand on the customer and buyer behaviour and my research aim is to add a drop of
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managers. Control. Fayol More to juggle than I realised. Too quick to judge‚ will change now. SMART. Useful in my life Example – pictures Task 1 The three ideas that I will discuss are: Leadership‚ if you are not a leader can you still be a manager. Also the idea of control interests me‚ how much of an impact it can have on every area of your life‚ both personal and professional. Finally‚ the idea of using smart objectives to achieve goals‚ having something that is easily measurable and focusses you
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ABSTRACT The Smart NoteTaker is such a helpful product that satisfies the needs of the people in today ’s technologic and fast life. This product can be used in many ways. The Smart NoteTaker provides taking fast and easy notes to people who are busy one ’s self with something. With the help of Smart NoteTaker‚ people will be able to write notes on the air‚while being busy with their work. The written note will be stored on the memory chip of thepen‚ and will be able
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Anna Mornhinweg Study Course: IBIS Semester: 3 Matriculation number: 181037 Marketing cases N. Lauermann MA Case Study: RIMOWA Marketing case study RIMOWA Submitted to Ms. Nadine Lauermann MA.‚ June 27th 2013 Anna Mornhinweg Matriculation Number: 181037 Study course: IBIS Spring term 2013 0 Table of contents 1. Introduction - General information ....................................................................................... 2 2. Mission statement ..
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Car Industry Porters 5 Force Porter (1980) illustrates in this analytical tool 5 variables that determine the attractiveness of an industry for organisations in terms of profitability in their immediate environment. Using the forces in this model we can analyse how attractive the global car industry is to enter‚ the 5 forces are as follows. The threat of potential new entrants High barriers to entry is one of the determinants of whether a firm can enter into the industry or not‚ the
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patent holder. Parallel Imports: When a product manufactured legally overseas is imported by another country without the consent of the patent holder. Bolar exception: This allows manufacturers of generic drugs to use a patented invention to obtain marketing approval—e.g. from public health authorities—without the permission of the patent owner and before the patent expires. Introduction The introduction of patents in the pharmaceutical industry has resulted in a wide controversy and divisions between
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jaguar cars Introduction: Jaguar Cars was founded by Sir William Lyons in 1922. The main mission of the organisation is to “build beautiful fast cars” (Jaguar‚ 2008). Jaguar Cars is a major car manufacturer and is based in West Midlands‚ UK. Jaguar is a brand which has gained a lot of fame in many countries. Recently‚ Jaguar cars were taken over by Indian major Tata. As per FAME‚ the organisation has been classified and is stated to engage in “Design‚ development‚ manufacture and marketing of high
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We live in a world where consumers access the internet more and more via their smart phones because of mobility and ease. Their sales continue to rise year after year. Due to the mobility of the phone‚ information about location of the device and hence‚ the user proves to be of significant value. Acquiring and utilizing this information forms the foundation of Proximity Marketing. The businesses all around want to have their online presence‚ they want to adapt and incorporate some form of technology
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Marketing Plan Created by: The 4 P’s Jessica Burg Alice Popescu Ranjita Shetty Ritesh Maskay Project Summary Car sharing is an economical and eco-friendly mode of transportation that is designed to fulfill a just-in-time need for personal access to passenger cars. This transportation network encourages people to be socially and environmentally responsible by minimizing private vehicle ownership. Car sharing started gaining popularity in the early 1990s in Europe. Today‚ such fleet of automobiles
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