Jaguar Cars
alysis of jaguar cars
Introduction: Jaguar Cars was founded by Sir William Lyons in 1922. The main mission of the organisation is to “build beautiful fast cars” (Jaguar, 2008). Jaguar Cars is a major car manufacturer and is based in West Midlands, UK. Jaguar is a brand which has gained a lot of fame in many countries. Recently, Jaguar cars were taken over by Indian major Tata. As per FAME, the organisation has been classified and is stated to engage in “Design, development, manufacture and marketing of high performance luxury saloons and specialist sports cars” (FAME, 2008). In 2007, the organisation registered a significant drop in turnover. From approximately £ 1.4m in 2006 it dropped to £ 1.1m in 2007. Last year the organisation went through turbulent times which affected the organisation in a significant way. It had to undergo major changes in the management structure due to change of ownership. However, considering profits before tax, in 2007 a profit of about £ 250,000 was made which can be considered a lot better than the previous year where it registered a loss of £ 250,000. The loss before tax in 2005 was £ 534,000 which represents that there was a loss for the organisation. The following assignment initially three important factors that affect the demand for the product. Further in this report, elasticity of demand is studied. Factors such as price discrimination are studied and entry barriers to the industry are analysed.
Important factors affecting demand: There are many factors that affect demand for Jaguar cars. There are many external factors that have an influence on the organisation. External factors always have an impact on the organisation and they have direct influence on internal processes and importantly the corporate strategy of the organisation. Corporate strategy plays a vital role in providing a strategic direction of the organisation.
Economic factors: In 2008 many countries declared that they were moving into recession. This had a
Introduction: Jaguar Cars was founded by Sir William Lyons in 1922. The main mission of the organisation is to “build beautiful fast cars” (Jaguar, 2008). Jaguar Cars is a major car manufacturer and is based in West Midlands, UK. Jaguar is a brand which has gained a lot of fame in many countries. Recently, Jaguar cars were taken over by Indian major Tata. As per FAME, the organisation has been classified and is stated to engage in “Design, development, manufacture and marketing of high performance luxury saloons and specialist sports cars” (FAME, 2008). In 2007, the organisation registered a significant drop in turnover. From approximately £ 1.4m in 2006 it dropped to £ 1.1m in 2007. Last year the organisation went through turbulent times which affected the organisation in a significant way. It had to undergo major changes in the management structure due to change of ownership. However, considering profits before tax, in 2007 a profit of about £ 250,000 was made which can be considered a lot better than the previous year where it registered a loss of £ 250,000. The loss before tax in 2005 was £ 534,000 which represents that there was a loss for the organisation. The following assignment initially three important factors that affect the demand for the product. Further in this report, elasticity of demand is studied. Factors such as price discrimination are studied and entry barriers to the industry are analysed.
Important factors affecting demand: There are many factors that affect demand for Jaguar cars. There are many external factors that have an influence on the organisation. External factors always have an impact on the organisation and they have direct influence on internal processes and importantly the corporate strategy of the organisation. Corporate strategy plays a vital role in providing a strategic direction of the organisation.
Economic factors: In 2008 many countries declared that they were moving into recession. This had a
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