SUCCESS STORY : SUCCESS STORY Karsanbhai Khodidas Patel‚ the founder of Rs. 2500 crore (US$ 500 million) “NIRMA” group. Believed in value for money equation Sells 8‚00‚000 tonnes of detergent powder every year Market share of 35% Market Size : Market Size Closest threat to HUL with 35% market share. Nirma and Nima with 32 variants are distributed through more than 2 million retail outlets‚ generating gross sales in excess of Rs.2600 crore. The company has reported 4% drop in sales and 13%
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people. Household penetration of soaps is 98%. People belonging to different income levels use different brands‚ which fall under different segments (see table below)‚ but all income levels use soaps‚ making it the second largest category in India (detergents are number one). Rural consumers in India constitute 70% of the population. Rural demand is growing‚ with more and more soap brands being launched in the discount segment targeting the lower socio-economic strata of consumers. | Soap Price (per
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OVERVIEW OF THE STUDY Bilimbi or scientifically known as Averrhoa Bilimbi have dozens of native names. It is widely called as cucumber tree or tree sorrel in English but the tree itself is native to most tropical countries. Filipinos generally called it "kamias" and it is a widely known tree that can be found in most house backyards. Bilimbi is a fruit-bearing tree from the genus averrhoa plant family‚ a close relative of carambola. Bilimbi fruit are used in many medicinal purposes because of
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in Brazil. After setting up in Brazil in 1929‚ Unilever set up their first plant in 1930 to manufacture Sunlight Soap. In 1957 OMO‚ the countries first detergent‚ was launched and grew to be Unilever’s most successful brand commanding 52% of the market share. Completing the detergent portfolio are Minerva‚ which is sold as both soap and detergent powder and Campeiro‚ their price based brand. Together the Unilever portfolio commands 81% of the market. Upon review of the company’s strategic options
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building a strong consumer preference towards its ‘value-for-money’ products. Innovation‚ Creation and Foundation: It was way back in ‘60s and ‘70s‚ where the domestic detergent market had only premium segment‚ with very few players and was dominated by MNCs. It was 1969‚ when Karsanbhai Patel started door-to-door selling of his detergent powder‚ priced at an astonishing Rs. 3 per kg‚ when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative‚ quality product – with
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In the article “Toys” (1957)‚ Roland Barthes claims that modern toys are conditions children to gender roles they are expected to demonstrate. Barthes supports his claim by explaining that toys are imitations of everyday adult objects and comparing these toys to a wooden set of blocks that promotes creativity and durability. His purpose is to raise awareness about the myths of toys and the things they represent in order to make people reevaluate the types of toys that are best for child development
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Because of the vastness of the variety of products produced by Procter and Gamble‚ they have several different competitors‚ although of course these competitors do not compete in all the same industries. The industries that P&G compete in include food‚ personal care‚ business services‚ commercial cleaning and facilities management services‚ consumer products manufacturers‚ and cleaning products. For example‚ P&G makes Pringles‚ whose competitors are basically any chip products‚ including the local
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introduced in Dove brand. It was dish washing detergent which survived but was disappointing. * The failure in dish washing category was due to the fact that its competitor Pamolive has already introduced washing detergents “that softens the hand while you do the dishes”‚ so Dove failed to use its identity attribute as its competitive advantage. * The customers didn’t felt the need to change from Pamolive detergents. * The introduction of washing detergent also tarnished the image of Dove‚ and
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To‚ 11.06.2014 The Branch Manager Karnataka Soaps & Detergents Limited Kolkata Branch 154‚ Harish Mukherjee Road‚ Kolkata - 700025 Dear Sir‚ As per your notice KSDL/KOL/14-15/146 Dtd.11.06.2014 it has observed that the information to you about the condition regarding our godown at 5/H‚ Tiljala Road‚ Kolkata -700039 is improper‚ inadequate and misleading. From 1988 till today no stuff of Karnataka Soaps & Detergents Limited has spent a full day working hour at godown. Our nodal
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Executive Summary Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin‚ high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network‚ thereby marginalizing Invicto
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