| 2013 | | Oxford Brookes University Thomas de Kerchove 12083686 P58502: Richard Mohun24th of April 2013 | the management of innovation and change : | Case study : Kodak and the Digital revolution | Table of content 1) Introduction: 3 2) Increased competition (1975- ): 4 2.1) Change challenge (Diagnosing) 4 2.2) Kodak’s reaction (Enacting) 5 2.3) Critical analysis (Explaining) 6 3) Lack of communication and the cultural change: 6 2.1) Change challenge (Diagnosing)
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authorize the use of any X- ray film other than Kodak. II. Major Problem Even though Kodak film has been the industry standard in the past‚ Mr. Rubble has reason to believe that the current Kodak price was above that of possible competition. However‚ the existing agreement with Kodak calls for furnishing X- ray equipment‚ along with maintenance and service‚ at a substantial discount for using Kodak as the single supplier of the X ray film. Kodak refused to provide these services if it were not
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com/node/21542796) ‚ "Kodak acted like a stereotypical change-resistant Japanese firm‚ while Fujifilm acted like a flexible American one." The article looked mostly at Kodak‚ since it is the news: an iconic American powerhouse lies at death’s door. But a closer examination of Fujifilm is also warranted to understand how it made the transition away from film—in particular after Kodak filed a lawsuit against the Japanese firm alleging patent infringement on January 13th. Where Kodak is trying to monetize
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the stage‚ a film called the "Winds of Change" started. In the film‚ a dignified white-haired spokesman standing in front of sentimental images of puppies‚ babies‚ balloons and birthday parties began talking about the "golden days" at Kodak— the days of the "Kodak moment" in photography. Signaling a shift in the tone of the film‚ the spokesman looked straight into the camera and said‚ "Get’s ya misty‚ doesn’t it? Yep‚ they shoveled on the schmaltz pretty thick—but that kinda crap doesn’t work anymore
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Advantages of Using Digital Photography Although this is the age of digital photography ‚ one can still purchase cameras that use film. The key question is to ask why it is advantageous to use digital photography. What are the advantages of digital photography over the ordinary film camera? You will still many people that prefer using film not because they don’t know any better but because they just haven’t taken the time to weigh the advantages or are unfamiliar with modern technology much as
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camera Strategies Kodak has to focus on getting its market share back from 70% to 76%. It will need to work hard otherwise it will be a slippery slope for Kodak. Fuji and Polaroid are furious competitors if no amends are made at this time these companies will take over. As research has shown that in past couple years there has been a growth in film usage from 15% to 20% it means market is on growth track and customers can be attracted towards new products. Priorities for Kodak Kodak needs to come
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In the “All My Life for Sale” project I chose to review the Kodak Brownie Camera. The objective of this assignment is to pick an item off of John Freyer’s “All My Life for Sale” website and compare it to a description of eBay. Although John’s description is more personal‚ both website descriptions provide facts on the quality and use of the Kodak Brownie camera while gearing towards a specific target consumer. In John’s ”All My Life for Sale” subjective description he talks about a “nice little”
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BUS 599 Week 9 Assignment 3 A New Strategy for Kodak-Case 28 The rise and fall of Eastman Kodak Establish five (5) key objectives for Eastman Kodak that encompasses the operational‚ financial‚ human resource aspects of the business. Next‚ argue that each of the established objectives is essential to the success of the company within the Cloud service industry. 2. Analyze Kodak’s horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for
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Thurston Howell‚ has been in charge of the X ray film supplier selection for over fifteen years and he has used any other X ray film suppliers but Kodak. After Mr. Howell passed away‚ Mr. Rubble has the option to find new suppliers for a new or better deal. Mr. Rubble found out that Kodak has some competitors with the same quality and better prices. Kodak provides Pacific Healthcare a considerable discount by using only Kodak’s film as a supplier‚ and maintenance and services are available as well
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before he worked for Kodak. Although not many people recognize him as the digital camera inventor‚ he did invent it for work and for curiosity. Creating the digital camera was hard work and many things that made photography easier occurred after he invented the digital camera. More people should recognize him because his invention‚ the digital camera‚ was very impactful to photography. Steven Sasson had a life full of photography and cameras even before he began to work for Kodak. Steven Sasson graduated
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