EDA3046 Past paper – Oct/Nov 2012 Question 1 1.1 Holistic Environment (5) - environment is more than just nature. Everything around us is part of our environment. We must decide how important it is for us to conserve it and whether we want to conserve it. The space created by personalities‚ influences perceptions‚ attitudes and behaviour in the environment. Aggression‚ love‚ helpfulness et cetera influence people’s attitudes towards environment and others. 1.2 Environmental Education (4) –
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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Strategic Planning Business Unit Strategic Planning • SWOT Analysis – External Environment Analysis (Opportunity and Threat Analysis) • Marketing Opportunity – Buying opportunity more convenient or efficient – Meet the need for more information and advice – Customize an offering that was previously only available in standard form Business Unit Strategic Planning – Marketing Opportunity Analysis (MOA) • Can the benefits be articulated to a target market? • Can the target market be reached with cost-effective
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Target Market and Segmentation The core of market segmentation is satisfying the customer’s needs and wants. However‚ that is hard to achieve because all buyers have different perspectives and needs as well as customer’s needs and preferences easily change in terms of various industries which offer similar goods and services. Imperial Leather Soap aims at effective segmentation in order to make profits by analysing four types of segmentation which need to be identified (Alan & Tracy‚ 2002). These
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MARKETING PLAN OF LG NEW MEGA ENTERTAINMENT HOME THEATRE POWER ATOM TV SUBMITTED BY DEWESH J RR 1908 A 21 SUBMITTED TO SAVITA MAM L
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Michael Yirce Financial Accounting Company Project Coca Cola Company Spring ‘13 The Coca-Cola Company is the world’s largest beverage company. Coke owns‚ licenses‚ and market more than 500 non-alcoholic beverage brands. They specialize in sparkling beverages but also a variety of still beverages such as waters‚ enhanced waters‚ juices and juice drinks‚ ready-to-drink teas and coffees‚ and energy and sports drinks. Coke owns and markets four of the world’s top five non-alcoholic
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1.Summarize the film. Identify the character and their role. The film opens up in a dream as we see Catherine Deane walking through the desert in a white feathery gown. In the middle of this landscape are a group of dead trees surrounding a young boy. She tries to get him to talk about a toy boat she has picked up but it is broken. Suddenly he turns into a devil like creature and she wakes up. Catherine is a child therapist enlisted to help with a neurological study project. This project lets her
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Redbox – Marketing Plan U.S.A Redbox – Marketing Plan U.S.A 1 Contents 1 Contents 1 2 Executive Summary 3 3 Introduction 3 4 Problem Statement 4 5 External Analysis 4 5.1 Marketing Segmentation 4 5.1.1 Geographic Segmentation 4 5.1.2 Demographic Segmentation 4 5.1.3 Pshychographic Segmentation 4 5.2 DESTEP analysis 5 5.2.1 Demography 5 5.2.2 Geographic 5 5.2.3 Economy 5 5.2.4 Political 5 5.2.5 Social 6 5.2.6 Technological 6 5.3 Competitors Analysis 6 6 Internal Analysis 7
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of its customers around the globe. Colgate-Palmolive as a company is also bent on keeping and improving its growth rate to make it financially sound and continue to operate in the next 200 years. 2. Problem the Advertising and Promotional (A&P) Plan Intends to Solve 1. Too many products‚ too many to focus on There is a saying that goes‚ spreading yourself too thinly. In the case of Colgate‚ this is likewise applicable. In its desire to cover any oral need‚ it has morphed into an array of
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the RDI for each macronutrients and how well you compare these values to your daily intake from the Fitday reports. • 2.5 points will be awarded for discussing how you plan to change your diet and how you will incorporate these changes. OR‚ if you are pleased with your current health status‚ discuss your alternative meal plans and how you will incorporate these changes. o In order to receive
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