Preview

Marketing Plan for Isp

Powerful Essays
Open Document
Open Document
1145 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Plan for Isp
INTRODUCTION:

Speed net is trying to launch a new ISP product called the Speed net Internet service provider in a maturing market in Dhaka covering Baridhara, Banani, Gulshan and DOHS. Despite the dominance of market leader ZIP Online and companies like spark system we can compete because our product offers a unique combination features and value added price. We are targeting specific segments in the consumer and business markets, taking advantage of opportunities indicated by higher demand for high speed broadband internet.

CURRENT MARKET SITUATION

Today internet is broadly used as a mean of communication. It has huge market with lots of potential customers. But these customers are very much unpleased because of slow speed internet provided by different ISP providers and are also very much disappointed because of the behavior of the ISP provider comp any. So speed net has decided to change the scenery by providing high speed internet service where the customers would be given proper value. Speed net will also provide two types of packages for the market. One for hourly basis and another for monthly basis. Quality will maintain thoroughly in both the packages.

MARKET DESCRIPTION:

Source:http://www.isoc.org/INET97/proceedings/E3/E3_1.HTM

This chart properly shows the number of people who are using internet in our country.

We have divided the Market into Different segments. They are as follows

|DIVIDING CUSTOMERS |
|Bases of Segmentation |Targeted Segment |
|Demographic |Customers Age |13 to 25 years |
| |Education |Studying in school, college and |
| |

You May Also Find These Documents Helpful

  • Powerful Essays

    We suggest that the Company should go with Shaw Business. To begin with we should take their package “Business Internet 50”. It is not only economical as compare to others, but also provide more speed and at the same time can full fill the requirement of 10MB attachment. Another feature of Shaw Business is the flexibility to handle additional load by…

    • 3232 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    ITNW 2335

    • 402 Words
    • 2 Pages

    10. The IT manager of a medium-sized business wishes to house the company-owned web servers in a facility that offers round-the-clock controlled access, redundant power, and high-bandwidth Internet access. Which ISP service will fulfill this need?…

    • 402 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Plan

    • 3579 Words
    • 15 Pages

    were somewhat reluctant to cook whole grains for over 25 minutes, and really did not…

    • 3579 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Project Charter

    • 792 Words
    • 7 Pages

    The network must be speedy enough to accommodate VoIP traffic as well as large spikes of Web traffic.…

    • 792 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    Bst1 Task 3

    • 1294 Words
    • 6 Pages

    For this unit’s assignments you will be required to research the marketing activities of organisations. In the first assignment you will need to focus on how marketing techniques are used in two different organisations. You will then look at how market research impacts on the marketing plan of a specific organisation. In the second assignment you will need to look at the development of a coherent…

    • 1294 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    The ISP Industry (Internet Service Provider) is providing fast and easy access to Internet and other related services to everyone, including businesses big and small. The various companies in this Industry are providing services through wireless connections. The major U.S. companies are: Verizon, AT&T and Comcast. Japan based are Nippon and Telephone cooperation. Italy provides Telecom Italia and Telefonica from Spain. The demand from consumers and businesses are on the rise daily, and the competition is increasing at a faster rate (David, 2003). The profitability of the companies in this Industry depend on how it markets its services and efficiency of operations. The big Internet providing companies are enjoying economies of scale and earning profits in marketing and operations, whereas the small Internet companies are successfully operating at underserved regions. The major products offered by these ISP companies are access to the World Wide Web, designing the websites, and providing…

    • 1336 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Marketing Plan

    • 7284 Words
    • 30 Pages

    The sample plan in this document is provided as a guide only. Please apply your ideas to this guide, and use all applicable segments to construct your marketing plan. Please refer to the assignment sheet posted in blackboard for more specific instructions on this assignment.…

    • 7284 Words
    • 30 Pages
    Good Essays
  • Powerful Essays

    Marketing Plan

    • 2255 Words
    • 10 Pages

    Lyssa’s Learners was founded by Melissa Franklin-Gray. Lyssa’s Learners is founded on the belief that the students who most need additional help in learning math are those at the remedial level, and not those who already excel and have parents who push them to excel further. We believe that middle school and high school are the most important times to offer this additional help, while it can still impact a teen’s ability to graduate, attend college, and succeed in a career.…

    • 2255 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Plan

    • 2316 Words
    • 10 Pages

    College student, age: around 20, multiracial, good eating habits, healthy, normal diet, non-allergy to peanuts or dairy product…

    • 2316 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Plan

    • 813 Words
    • 4 Pages

    Strength + WEAKNESS  Internal Analysis = (resource analysis (financial, human, capital, raw material and products), skill analysis…)…

    • 813 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Apple App Store

    • 1453 Words
    • 6 Pages

    2. Using the Web Links for this case, your library, or your favorite search engine, identifies current trends in the growth of Internet-capable phones and other online access device in India. In a report of about 200 words, evaluate the prospects for significant changes in online access rates over the next few years.…

    • 1453 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Net Neutrality In Internet

    • 1159 Words
    • 5 Pages

    Sending e-mails, browsing Web pages, downloading media content, and streaming videos are all activities that take place when using the internet. With so many internet users, today, bandwidth problems are being created. The internet was originally intended to be used for sending information and content through e-mail and Web pages. However, with the large amount of media content being transmitted through the internet, bandwidth issues are being formed. This is creating both an economic and technological problem. With internet traffic increasing, internet service providers (ISPs) will have to increase their investments in bandwidth to contend with demand. However, the issue is that their required investments will exceed their revenue. A proposed…

    • 1159 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Swot Analysis of Vodafone

    • 942 Words
    • 4 Pages

    efficiency and realize scale benefits, allowing it to offer customers both fixed and mobile converged…

    • 942 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The company proposed a new way to distribute content over the Internet. The reason why this technology is invented is a real problem related to the Internet. The main problem is that existing routing systems on the Internet are not able to serve new needs of consumers. Consumers moved to more sophisticated multi-media applications and routing system became overloaded. It resulted with delays in the system and slowness of the web in peak periods.…

    • 1796 Words
    • 8 Pages
    Satisfactory Essays
  • Powerful Essays

    Connectivity to the Internet is a vital technological requirement. It’s arguably one of the best and most transformative technological advancements of our species. However, approximately 4.3 billion people who still live in rural and remote regions where telecommunication is scarce or absent are not gifted with a connection to the World Wide Web. These are mainly due to terrestrial hurdles like dense forests, deserts, mountains, etc. These restrict construction of cell towers, radio antennas and other connectivity based infrastructure. This is a problem, isn’t it?…

    • 1230 Words
    • 5 Pages
    Powerful Essays