SWOT and Strategy Evaluation Paper
SWOT and Strategy Evaluation Paper
Bradley Garner
PHL/320
June 18, 2015
Dr. Tony Bennett
SWOT ANALYSIS OF INTERNET PROVIDER INDUSTRY
Looking at the world today, no person can imagine his or her life without some form of internet usage. The Internet has become a part of our daily life. The Internet Provider industry is ruling all the other sectors of business. With today’s booming technology, most businesses have difficulty without the services of the Internet. Earlier day’s access to the Internet was a costlier, therefore confined to only high profile businesses and people of wealth. The average homeowner did not have access. Even today, smart phone usage does not account for the large numbers of families without direct access to the Internet. From 2002, the price of Internet service has reduced to 93%. Due to reductions in price for usage and the ease of use from satellites and fibre optics, Internet now provides easy access to users all the over the world.
The ISP Industry (Internet Service Provider) is providing fast and easy access to Internet and other related services to everyone, including businesses big and small. The various companies in this Industry are providing services through wireless connections. The major U.S. companies are: Verizon, AT&T and Comcast. Japan based are Nippon and Telephone cooperation. Italy provides Telecom Italia and Telefonica from Spain. The demand from consumers and businesses are on the rise daily, and the competition is increasing at a faster rate (David, 2003). The profitability of the companies in this Industry depend on how it markets its services and efficiency of operations. The big Internet providing companies are enjoying economies of scale and earning profits in marketing and operations, whereas the small Internet companies are successfully operating at underserved regions. The major products offered by these ISP companies are access to the World Wide Web, designing the websites, and providing
Bradley Garner
PHL/320
June 18, 2015
Dr. Tony Bennett
SWOT ANALYSIS OF INTERNET PROVIDER INDUSTRY
Looking at the world today, no person can imagine his or her life without some form of internet usage. The Internet has become a part of our daily life. The Internet Provider industry is ruling all the other sectors of business. With today’s booming technology, most businesses have difficulty without the services of the Internet. Earlier day’s access to the Internet was a costlier, therefore confined to only high profile businesses and people of wealth. The average homeowner did not have access. Even today, smart phone usage does not account for the large numbers of families without direct access to the Internet. From 2002, the price of Internet service has reduced to 93%. Due to reductions in price for usage and the ease of use from satellites and fibre optics, Internet now provides easy access to users all the over the world.
The ISP Industry (Internet Service Provider) is providing fast and easy access to Internet and other related services to everyone, including businesses big and small. The various companies in this Industry are providing services through wireless connections. The major U.S. companies are: Verizon, AT&T and Comcast. Japan based are Nippon and Telephone cooperation. Italy provides Telecom Italia and Telefonica from Spain. The demand from consumers and businesses are on the rise daily, and the competition is increasing at a faster rate (David, 2003). The profitability of the companies in this Industry depend on how it markets its services and efficiency of operations. The big Internet providing companies are enjoying economies of scale and earning profits in marketing and operations, whereas the small Internet companies are successfully operating at underserved regions. The major products offered by these ISP companies are access to the World Wide Web, designing the websites, and providing