Swot Analysis of Vodafone
SWOT Analysis
Vodafone significantly enhanced its presence in the enterprise market and Cable & Wireless’ acquisition has been a strong catalyst. The group’s enterprise customers range from small-office-home-office (SoHo) businesses and small-to medium-sized enterprises (SME), through to large domestic and multi-national corporates (MNC). Vodafone caters to about 30 million mobile enterprise customers accounting for around 8% of all customers and around 23% of service revenue.
Enterprises spend E86 billion ($118.5 billion) in total in areas where Vodafone provides its services which include mobile voice, messaging and data.The group aims at using its expertise in converged services to connect businesses. Vodafone’s geographic footprint in Europe allows it to enhance efficiency and realize scale benefits, allowing it to offer customers both fixed and mobile converged solutions. The group’s Vodafone One Net proposition offers customers one number which can be answered on their desk phone or mobile phone and this forms the base of Vodafone’s unified communications strategy. Further, about 40% of the group’s enterprise customers have a smartphone or tablet across Europe, pushing enterprise data revenue growth of 18.2% in FY2012.The acquisition of Cable & Wireless further strengthened the group’s presence in the enterprise segment. The enterprise market is lucrative and Vodafone’s enhanced presence in this market will enable it to drive growth.
Well poised to benefit from the high growth emerging nations
Vodafone with strong foothold in the emerging markets is well poised to exploit the opportunities offered in these markets. Emerging markets, such as India and Africa, represent the regions with the most potential for future revenue growth driven by strong economic growth and low mobile penetration. For example, only 74% of India’s 1.2 billion population have a mobile phone implying good potential future market growth. According to industry
Vodafone significantly enhanced its presence in the enterprise market and Cable & Wireless’ acquisition has been a strong catalyst. The group’s enterprise customers range from small-office-home-office (SoHo) businesses and small-to medium-sized enterprises (SME), through to large domestic and multi-national corporates (MNC). Vodafone caters to about 30 million mobile enterprise customers accounting for around 8% of all customers and around 23% of service revenue.
Enterprises spend E86 billion ($118.5 billion) in total in areas where Vodafone provides its services which include mobile voice, messaging and data.The group aims at using its expertise in converged services to connect businesses. Vodafone’s geographic footprint in Europe allows it to enhance efficiency and realize scale benefits, allowing it to offer customers both fixed and mobile converged solutions. The group’s Vodafone One Net proposition offers customers one number which can be answered on their desk phone or mobile phone and this forms the base of Vodafone’s unified communications strategy. Further, about 40% of the group’s enterprise customers have a smartphone or tablet across Europe, pushing enterprise data revenue growth of 18.2% in FY2012.The acquisition of Cable & Wireless further strengthened the group’s presence in the enterprise segment. The enterprise market is lucrative and Vodafone’s enhanced presence in this market will enable it to drive growth.
Well poised to benefit from the high growth emerging nations
Vodafone with strong foothold in the emerging markets is well poised to exploit the opportunities offered in these markets. Emerging markets, such as India and Africa, represent the regions with the most potential for future revenue growth driven by strong economic growth and low mobile penetration. For example, only 74% of India’s 1.2 billion population have a mobile phone implying good potential future market growth. According to industry