Stretegic Managemeny Vodafone

Running Head: IT Management Strategies in Vodafone Group

IT Management Strategies in Vodafone Group

Toru Sekiguchi

April 4th, 2010

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Table of Contents Title Page………………………………………………………………………………page i Table of Contents……………………………………………………………………...page ii Abstract…………………………………………………………………………….......page iii I. Introduction………………………………………………………………………..page 1 II. Building a learning organization and a professional intellect…………………..page 2 III. Taking advantage of Customer Relationship Management tools……………....page 3 IV. Building competitive advantages……………………………………...……….....page 4 4.1 Top Line Improvements………………………………………...……………....page 4 4.1.1 Agility to adapt the advanced technologies……………........…………….page 4 4.1.2 Optimizing entire value chains and redefining industry …….……………page 6 4.1.3 Group Technology…………………………………………….…………..page 7 4.2 Bottom Line Improvements……………………………………………………..page 8 V. Using IT initiatives to transform the operator…………………………………...page 9 5.1 One Vodafone …………………………………………………………………..page 9 5.2 Network Sharing with Orange…………………………………………………..page10 5.3 IT Outsourcing to IBM and EDS………………………………………………..page 10 5.4 Centralized Supply Chain Management………………………………………...page 11 5.5 Data Center Consolidation……………………………………………………....page 12 VI. Conclusions…………………………………………………………………………page 14 VII. Bibliography…………………….……………………………………………...page 15

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Abstract Mobile operators are gaining the first mover advantage that enables them successfully to improve top line and build customer loyalty when they create innovative and differentiated products and services and launch them quicker than other competitors. In a fierce competitive mobile telecommunications market, gaining and maintaining cost and operational efficiency relatively has a great impact on bottom line improvements. These operators can capitalize on IT capabilities to gain and maintain competitive advantages and improve both top line and bottom line to achieve their strategies

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