Vodafone Public Relation Management
Table of contents Sr no | Topic | Page No. | 1 | Executive summary | 2 | 2 | Introduction to Vodafone | 3 | 3 | Vodafone and Public Relations | 4 | 4 | PR strategies of Vodafone India | 5 | 5 | Crisis | 7 | 6 | Vodafone future PR strategies | 8 | 7 | Webliography | 10 |
Executive Summary
This handbook gives an insight into the PR strategies adopted by Vodafone Essar. Vodafone Essar is a mobile service provider which launched in India in September, 2007. It was previously known as Max Touch, Orange and Hutch.
Over the years these brand names projected the services in many different ways.
Vodafone’s main aim was to create a positive image in the minds of the Indian Consumers. They undertook massive PR strategies to do the same. Examples of these strategies are press releases, press conferences, media interviews, Hoardings and advertisements and newsletters.
This project also tells one about the crises faced by vodafone during the bomb blasts and floods and how it handled the same.
In this project, an effort has been made by the group members to formulate future vodafone strategies like Message karo, ticket pao, reduced internet rates, e-waste management, anti-ragging campaign and anytime recharge machines.
Introduction to Vodafone India:
Vodafone, the world’s leading international mobile communications company, has fully arrived in India. The Vodafone brand was launched in India on 21st September, 2007.
The popular and endearing brand, Hutch, was transitioned to Vodafone across India. That marked a significant chapter in the evolution of Vodafone as a dynamic and ever-growing brand. The brand was unveiled nationally through a high profile campaign covering all important media.
Vodafone, the world’s leading mobile telecommunication company, had completed the acquisition of Hutchison Essar in May 2007 and the company was formally renamed Vodafone Essar on 20th September 2007. The Vodafone mission is to be the communications leader in an increasingly
Executive Summary
This handbook gives an insight into the PR strategies adopted by Vodafone Essar. Vodafone Essar is a mobile service provider which launched in India in September, 2007. It was previously known as Max Touch, Orange and Hutch.
Over the years these brand names projected the services in many different ways.
Vodafone’s main aim was to create a positive image in the minds of the Indian Consumers. They undertook massive PR strategies to do the same. Examples of these strategies are press releases, press conferences, media interviews, Hoardings and advertisements and newsletters.
This project also tells one about the crises faced by vodafone during the bomb blasts and floods and how it handled the same.
In this project, an effort has been made by the group members to formulate future vodafone strategies like Message karo, ticket pao, reduced internet rates, e-waste management, anti-ragging campaign and anytime recharge machines.
Introduction to Vodafone India:
Vodafone, the world’s leading international mobile communications company, has fully arrived in India. The Vodafone brand was launched in India on 21st September, 2007.
The popular and endearing brand, Hutch, was transitioned to Vodafone across India. That marked a significant chapter in the evolution of Vodafone as a dynamic and ever-growing brand. The brand was unveiled nationally through a high profile campaign covering all important media.
Vodafone, the world’s leading mobile telecommunication company, had completed the acquisition of Hutchison Essar in May 2007 and the company was formally renamed Vodafone Essar on 20th September 2007. The Vodafone mission is to be the communications leader in an increasingly