reason could be the big order policy (refer to Conflicts internal to Barilla) makes GD/DO stockouts by “buying the wrong product a lot” but “having no extra space or money to buy the correct product to meet the demand”. * High Inventory at distributors and No Space or further
Premium Supply chain management Sales Customer service
inefficiencies and cost penalties that resulted from large week-to-week variations in its distributors’ order patterns Distribution Procedure • Original flow of goods and information PLANT CDC’s Barilla run depots GD’s Chain supermarkets DO’s Independent supermarkets “Signora Maria” Shops Customers Customers Customers *CDC = Central Distribution Centre GD = Grand Distributors DO = Organized Distributors Sales and Marketing • Advertising – Heavy‚ Brand Positioned as the Highest Quality
Premium Inventory Supply chain management
Declining margins. * Pasta market is extremely price sensitive. * Barilla is the market leader in Italy and is the industry’s largest manufacturer. * Supply chain represents approximately 55-58 calendar DOH of dry goods (30 in the CDC‚ 14 at the Distributor‚ 11-14 at the Supermarket or Independent Shops) Competitive Strategy * Barilla is the largest pasta manufacturer in the world (35% of market in Italy and 22% of market in Europe) * Also 29% of the Italian bakery product market * Vertically integrated
Premium Sales Inventory Supply and demand
Distribution (JITD) model‚ it appears that the JITD proposal is attempting to minimize the bullwhip effect phenomenon on the pasta manufacturer’s supply chain. The bullwhip effect is seen as one moves upstream in the supply chain from the retailer to the distributor to Barilla’s central distribution centers (CDC) to Barilla’s plants – the farther one moves upstream‚ the greater the volatility in demand. This demand fluctuation can be attributed to a number of factors. One of the main factors that affected
Premium Inventory Implementation Retailing
collectability reasonably guaranteed. According to the article‚ B&L had already delivered its products‚ contact lenses to 30 of its distributers. So‚ it completed its obligation to provide goods and services. Additionally‚ the inventories are in the distributors’ warehouses and not in B&L’s warehouses. So‚ the first condition of revenue
Premium Revenue Generally Accepted Accounting Principles Sales
Current situation and Challenges The biggest challenge for Gino China right now is whether to take over Feima’s OEM business from its biggest distributor Jinghua or not. On one hand‚ Feima’s business is apparently attractive to Gino in terms of size and potential‚ and more importantly‚ is align with Gino’s OEM channel development strategy. However‚ on the other hand‚ Gino don’t want to take risk of losing Jinghua‚ which account for 40% of its total revenue. Theoretically speaking‚ take Feima is
Premium Marketing Revenue Negotiation
Becton Dickinson & Co.: VACUTAINER Systems Division Anita Rajan October 15‚ 2011 What does the DRG regulation mean for BD? DRG regulation results in shrinking the Potential Industry Earnings (PIE) in the medical supplies industry. Prior to the DRG regulation‚ hospitals didn’t care about costs that were incurred in treating Medicare patients since the U.S. government was footing the bill for all the costs related to serving those patients. This allowed hospitals
Premium Trademark Brand Brand management
called a remake of popular “Just-In-Time” manufacturing concept. Although Maggiali has been trying to convince his consumers that the JITD would definitely work‚ he has not made much progress. The program was met with significant resistance by the distributors and Barilla’s own Sales and Marketing organizations. Now Maggiali is looking for possible solutions of the problem. In the following analysis we will provide recommendations‚ which will help Barilla to successfully implement the JITD system and
Premium Supply chain management Inventory Forecasting
AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories‚ studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand name AMUL is an abbreviation for Anand Milk Union Limited. AMUL is managed by the cooperative organisation‚ Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL’s headquarters is in Anand
Premium Milk
MODULE ASSIGNMENT COVERSHEET | PART 1 Student Name: Phan Thế Ý | Student Number: BAFM 0211SG - 22 | Module Tutor: Ms. Mai Phuong | Module Title / Assignment Number : Marketing Management | Submission Date: 23th Feb‚ 2013 | Extension Date (including authorising signature): No | The submission of this assignment is a statement that it is compliant with HKICHE’s assessment regulations. You are responsible for ensuring that the assignment is submitted in its entirety‚ and
Premium Marketing Tobacco