LO3 Public Relations Southwest Airlines and its strategies for customer care. Methods used to deal with internal and external public . 1) Customer complaints and its impact on organisation. Customer service policies. Page 1. 2) The impact of customer satisfaction and customer dissatisfaction on an organisation Page 2. 3) The ways in which an organisation’s customer care policies and procedures can impact on reputation and profitability. Page
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Southwest Airlines is a low cost/low fare Airline that has been the market share leader in domestic air travel. It is the most traveled airline in the United States and offers a variety of flights for its travelers. The most important trait this Airline has however is the fact that they are the only airline to show profit consistently in an industry that‚ which has been almost impossible to achieve. Southwest had the enviable distinction of being the only major U.S. carrier that was consistently
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1. Discuss Porter’s Five Forces of industry competition‚ with relation to the entry of Southwest Airline in the airline market. The Porter’s Five Forces are as followed: Rivalry: The rivalry factors that could influence Southwest include high fixed costs‚ excess capacity‚ low differentiation‚ and price war. Fixed costs in the industry mean the costs of planes‚ fuel‚ pilots‚ flight attendants‚ and additional staff for luggage and customer service. All of these factors need to meet governmental
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1 Why has Southwest been so much more successful than its competitors? From the start‚ Southwest had the advantage of cheaper startup cost of aircraft due to Boeing overproducing its Boeing 737. Southwest’s key strategy was cheapest ticket pricing. Their goal was to charge fares at all times that were below the cost of driving a car. Another key strategy was the 10 minute turnaround time which enabled the airline to generate higher revenue. The airline then later adopted the airline with the fun
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Southwest Financial Reports FIN/571 April 6‚ 2015 John Triplett‚ CPA Southwest Financial Reports Efficiency Ratios: There are a number of ways for companies to determine the efficiency of their operations. It is a good way for investors to see if a company is doing a good job with their operations as well. There are a number of different ratios that can be used to come up with different measures of efficiency. Most of these ratios deal with the turnover of cash. Additionally‚ most
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SOUTHWEST AIRLINES Southwest Airlines is the nation ’s low fare‚ high customer satisfaction airline. Southwest was incorporated in Texas in 1967 and commenced Customer Service on June 18‚ 1971‚ with 3 Boeing 737 aircraft serving 3 Texas cities Dallas‚ Houston‚ and San Antonio. At year-end 2004‚ Southwest operated 417 Boeing 737 aircraft and provided service to 60 airports in 59 cities in 31 states throughout the United States. Southwest Airlines topped the monthly domestic passenger traffic
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of motivation will produce a higher economic benefit to the profit of the company. The intent of this writing is to explore what the Path-Goal theory is‚ how it relates to leadership‚ and then apply the components to how James Parker‚ CEO of southwest airlines‚ appears to use them to facilitate daily operations within the company. The Path-Goal theory was developed from studies conducted by Robert House (Robbins 493). House chose to deviate from Fiedler’s traditional Contingency theories via focusing
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Airlines - US - August 2012 Attitudes Toward Airlines and Airline Travel Key points The many changes to airline travel over the last few years have been absorbed by air travelers and a majority (77%) agrees that they feel comfortable with the process of flying. However‚ while air travel is familiar to them‚ most (65%) feel that it is becoming “more and more of a hassle.” The most affluent air travelers (those with a household income of at least $150K) are also the most frequent flyers and
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Name: Patrick Smith Period: 6th Date: 1/ 29/ 13 CHANGE AND CONTINUITY ESSAY PACKET UNDERSTANDING WORDS This essay asks students to access how larger global issues and themes such as gender‚ trade‚ technology‚ and environment have changed and remained the same. If any one essay will give students difficulties‚ it is likely that this essay will. Students will not only have to identify areas of change‚ but also areas of continuity across
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The Ku Klux Klan began their violence on African Americans in the southern states before expanding their hatred towards blacks to the southwest region of America. Large cities in states such as Texas‚ Arkansas‚ Louisiana‚ and Oklahoma began to experience the kind of violence the KKK was capable of and how far they would go in order to reach their goals. By research of novels‚ and historical articles of the damage the KKK had on this region we can see they were just has brutal as they were where they
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