Case 3-1 : Southwest Airlines Corporation Ringkasan Kasus : Pada Januari 2005‚ hasil akhir tahun yang dihasilkan oleh Southwest Airlines Corporation (Southwest) mencapai 32 tahun dengan profitabilitas berturut-turut. Southwest merupakan perusahaan yang bergerak dibisnis pelayanan transportasi udara yang didirikan di Texas pada 18 Juni 1971‚ dengan semakin berkembang usahanya‚ armada pesawat yang dimiliki juga semakin banyak dengan total pada tahun 2004 memiliki 417 pesawat Boeing 737 dan menyediakan
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Situation Analysis Since day one‚ Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas‚ Southwest implemented a low cost‚ low fare‚ no frills strategy that proved successful. As they have grown‚ more plans have been put into practice‚ such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful‚ as Southwest is the only airline to have maintained a profit in the
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Under Armour In the early 1990s all athletes that wore undershirts were made of cotton and caused the players to be hot and sweaty during and after the game. In 1996 the special team’s captain on the university of Maryland football team got an idea. Kevin plank thought to himself “there has to be a better idea” After he graduated‚ he was determined to figure out something better. He wanted a shirt that stayed light and dry no matter how hot it was. After searching all around New York’s famous garment
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1 Why has Southwest been so much more successful than its competitors? From the start‚ Southwest had the advantage of cheaper startup cost of aircraft due to Boeing overproducing its Boeing 737. Southwest’s key strategy was cheapest ticket pricing. Their goal was to charge fares at all times that were below the cost of driving a car. Another key strategy was the 10 minute turnaround time which enabled the airline to generate higher revenue. The airline then later adopted the airline with the
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The southwest isn’t just tumbleweeds and cowboys yelling “YEEHAW” every 30 seconds. Okay maybe a little bit. But it’s way more than that. There’s huge‚ wide‚ and long landscapes to enjoy‚ yummy food everywhere you go‚ and diverse wildlife. Sure other regions have that‚ but the Southwest’s is unique; most of the time. One of many parts to the Southwest US’ beauty‚ is the nature and landscapes that aren’t man made. Arizona‚ a state in the southwest is home to the well known Grand Canyon. It’s
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Case Study – Southwest Airlines 2011 By Dawn Baumann Advanced Marketing Professor Nicole Dillett September 29‚ 2014 As I develop in mind‚ body‚ and spirit‚ I pledge on my honor that I have not given‚ received‚ witnessed nor have knowledge of unauthorized aid on this or any paper. Dawn Baumann Background Summary: Southwest airlines was founded in Texas in 1971 as a small‚ regional intra-state carrier. They chose to service the Golden Triangle of
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Native Women’s Roles in the Southwest In the Native American culture‚ women are not much talked about even though they do play an important role in the Native society. Women don’t only serve as a housekeeper‚ which is the generally believed myth‚ but they rather do other thing like farming and crafting while the men were out hunting. Native Americans even believed that women had more healing powers than the men did and thus we have heard of more medicine women than medicine men. Also‚ to the native
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Emily Lafferty Professor Stern ENG 101-02 2014 September 19 Word Count: 800 Under the Influence Scott Russell Sanders’s "Under the Influence" is about a son’s perspective of growing up with a father‚ who was controlled by alcohol. Sanders was only around the age of ten when his father changed into a drunk. Now‚ his son is around that age‚ so he wrote this story sparing the heartache and feeling responsible for other’s actions. Being a drunk has many effects on the people around you‚ and Sanders
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Under Where? Josiah Webster CJE 1600-24 Susan Winds February 5‚ 2013 Under Where? At one point or another in our lives we have wished to be someone else. For an undercover officer‚ being someone else is a job requirement. In order to “fit in” with the suspected criminals they are trying to apprehend‚ officers have to change the way they look and they way they talk; in other words‚ they have to pretend to be a different person. They are taking on the role of a lifetime‚ only if something
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Cord Slocum Professor John ENGL 1302 September‚ 2013 Starving for Attention In “Under the Radar” by Richard Ford‚ the failing marriage of Marjorie Reeves and her husband Steven Reeves is analyzed. While on the way to a party at George Nicholson’s house‚ Marjorie admits to her husband that she had an affair with George last year. Upon hearing this life changing news‚ Steven pulls over on the side of the road‚ speechless. After a few minutes of awkward silence‚ he hits her in the face with
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