Strategic Marketing Case Analysis Banyan Tree: Sustainability of a Brand During Rapid Global Expansion [pic] Prof. Julie H. Yu The Chinese University of Hong Kong February 2011 A project by: Keevin Wong Ian Leung Daniel Lam Ada Leung Enoch Ma Anna Laura Riemann Table of Contents 1. Introduction 1 1.1 Company Background 1 1.2 S-T-P Strategy 2 1.2.1 Segmentation 2 1.2.2 Targeting 3 1.2.3 Positioning 3 1.3 Success Factors 4
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Barilla SpA (A) Case Study: Just-in-Time for Delays The Barilla SpA (Society of Stockholders) was established in 1875. Barilla is considered the largest pasta producer in the world. The company was successful through the years but debt would overwhelm the company and require it to be sold in 1971; however‚ in eight short years the company would be sold back. Giorgio Maggiali‚ the director of logistics‚ struggled to make a change that he considered would take the company to the next level. The Just-in-time-distribution
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Report “Market Research Report on Global and Chinese Veterinary Vaccine Industry‚ 2009-2019” by Prof Research is now available at lifescienceindustryresearch.com. Contact sales@lifescienceindustryresearch.com with “Market Research Report on Global and Chinese Veterinary Vaccine Industry‚ 2009-2019″ in subject line and your contact details to purchase this report or get your questions answered. The collection of ‘Medical Devices’ market research reports has a new addition of “Market Research Report on
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DEGERenergie GmbH Frontier Technology Group Ltd Lauritzen Inc. Soitec SA SolarTec USA Solar FlexRack Titan Tracker Inc. Trabant Solar Table of contents 01. Executive Summary 02. List of Abbreviations 03. Scope of the Report 04. Market Research Methodology 05. Introduction 06. Market Landscape 07. Market Segmentation by Technology 08. Market Segmentation by Product 09. Geographical Segmentation 10. Key Leading Countries 11. Buying Criteria 12. Market Growth Drivers 13. Drivers
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Journal of Vacation Marketing http://jvm.sagepub.com/ Staying in the spa marketing game: Trends‚ challenges‚ strategies and techniques Kimberly R. McNeil and Edna J. Ragins Journal of Vacation Marketing 2005 11: 31 DOI: 10.1177/1356766705050841 The online version of this article can be found at: http://jvm.sagepub.com/content/11/1/31 Published by: http://www.sagepublications.com Additional services and information for Journal of Vacation Marketing can be found at: Email Alerts: http://jvm
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SERVICE INNOVATION: CASE STUDY ON SPA AND MED BEAUTY AT THE SAUJANA YUSMANI BINTI MOHD YUSOFF Research report in partial fulfillment of the requirement for the degree of Master of Business Administration UNIVERSITI SAINS MALAYSIA 2010I ACKNOWLEDGEMENT BISMILLAHHIRRAHMANNIRAHIM. Praise is to ALLAH SWT‚ the most Gracious and most Merciful. The completion of this thesis would not have been a success without the efforts‚ guidance‚ and assistance‚ prayers of all the individuals and groups
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Research proposal Online Store for Primark INTRODUCTION Online shopping is becoming tremendously popular among customers. Major fashion retailers have established their online presence to expand their market. Primark is one of the fashion retailers having lowest prices among the high street brands. The aim of this study is to analyse the consumer shift from high-street shopping to internet shopping and evaluate how an online store can affect the retail business of Primark. RESEARCH QUESTION
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CHAPTER 1 INTRODUCTION FRESH-farm (Aquaponic) Aquaponics is a sustainable food production system that combines a traditional aquaculture (raising aquatic animals such as snails‚ fish‚ crayfish or prawnsin tanks) with hydroponics (cultivating plants in water) in a symbiotic environment. In aquaculture‚ effluents accumulate in the water‚ increasing toxicity for the fish. This water is led to a hydroponic system where the by-products from the aquaculture are filtered out by the plants as vital
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Case study Nicola Marcheselli Head of Cash Management Barilla SpA‚ the multinational pasta maker‚ has a long-standing tradition – founded in 1877 by Pietro Barilla in Parma‚ Italy‚ it remains privately held by the fourth generation of Barilla family. The company’s portfolio includes Barilla‚ Mulino Bianco‚ Pavesi‚ Voiello‚ Alixir in Italy‚ as well as the Wasabröd (Sweden)‚ Misko (Greece)‚ Filiz (Turkey)‚ Yemina and Vesta (Mexico) trademarks abroad. The consolidated revenue of the Barilla
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see on television? c.) Do teenagers use whitening products they see on TV Advertisements? d.) Does the TV Advertisements on Whitening products give the teenagers enough knowledge for them to use the product. CHAPTER III RESEARCH METHODOLOGY Research Design The research design used in this study is descriptive; it describes the data and characteristics about the population being studied and answers the questions “What are the effects of TV Advertisements on whitening products to teenage viewers
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