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    Moral Dilemma

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    Moral Dilemma What people feel morally obligated to do depends on the situation. In general‚ I think everyone can agree that it is immoral to take someone’s life‚ but there are situations where people might think otherwise. There are also other less severe circumstances where people’s morals are put in question. In the end‚ it depends on one’s personal moral beliefs on how they would act when in certain instances. The first dilemma I chose was the fat man and the impending doom. Without a

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    Ethical Dilemmas

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    to help give an ethical response to Alice’s case study‚ The Layoff. In order for me to give the right advice to Alice to respond to her friend‚ I will firstly identify the moral standards and principles that should be applied‚ what the ethical dilemmas that Alice faces and the process for decision making. Then identify key ethical theories like‚ Consequentialist theories: Egoism‚ Utilitarianism‚ and Non-consequentialist theories: Kant‚ Ethic of Care and Virtue Ethics. Equipped with these theories

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    Hegemony in Mass Media Hegemony is prevalent in every mass broadcasted/published type of media in America. It is the acceptance of ideals that trickle down from the people in power to those without power or those that have little power. This concept is what causes us to accept ideas such as objectifying women in commercials and television. It’s what makes the American public accept social stratification and mild to intense segregation. This idea of hegemony affects the way we think and what our

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    Organ Sales

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    pros and cons states “Establishing a federal agency to oversee organ sales will cut dialysis costs and save lives‚ of both patients in need of new kidneys and those selling or receiving kidneys illegally by unregulated surgeons.” This is a good point‚ the organs would be ensured safe. The people donating would be more motivated to donate more organs if there was an incentive of making money. Some people fear that‚ “The lawful sale of organs would legitimize human sacrifice.” Although this might be

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    A Preacher' Dilemma

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    September 1 A Synopsis of “A Preacher’ Dilemma; Author: Victoria Charles Giles; ©2013 Victoria Charles Giles 2013 The novel is a work of fiction but inspired by God. It is a fictional‚ murder‚ mystery‚ suspenseful- action- packed -thriller. Any references to real events‚ businesses‚ organizations‚ and locales are intended only to give the fiction a sense of reality and authenticity. Any resemblance to actual persons‚ living or dead is entirely coincidental. A Mega-preacher is leading

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    Brand Equity

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    Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices

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    Lays Brand

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    Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than 200 countries‚ resulting in annual net revenues

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    Sleepless In Sales

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    Sleepless in Sales The demand exists‚ the product is good‚ and the sales team is working harder than ever. Yet you are still losing sales. Different times require different solutions‚ and B2B companies need to find them. Sleepless in Sales 1 It’s 3:15 a.m. Awake again. My brain won’t shut off. Why are sales down? Our product is competitive‚ clients like it‚ and we’ve run all of the obligatory sales improvement programs. Maybe it’s the sales team. They keep saying it’s tough to keep up with so

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    Sales questions

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    the major reasons for using sales contests. What makes a good sales contest? • Increase number of new customers • Develop sales of a new products • Counteract sales slumps due to seasonal variations • A good sales contest needs to have realistic goals‚ should be publicized and promoted‚ not too long of duration (approx. 2 weeks‚ if runs too long interest is lost)‚ give the reps prizes that they value‚ don’t make it so only the top sales people win. 1.13Identify

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    Effectiveness of Brand

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    A brand is a “name‚ term‚ design‚ symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Proper branding can result in higher sales of not only one product but on other products associated with that brand. Brand is the personality that identifies a product‚ service or company and how it relates to key customers‚ staffs‚ partners‚ investors etc. People engaged in branding seek to develop the expectations behind the brand experience

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