MEMORANDUM Date: March 10‚ 2013 Subject: Competitive Advantage‚ Car Sharing and Strategic Approach: Assessment‚ Impact and Recommendations To: Andy Taylor‚ CEO From: Jason Gonzales‚ VP Strategy ______________________________________________________________________ Introduction This memo addresses three key issues: Enterprise Holdings’ current competitive advantage‚ the impact of the car sharing business on the structure and profitability
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BUS 611: Enterprise Rent-A-Car Case Questions 1. Rental car companies provide the use of a car for their customers‚ but what did Enterprise do to create a unique rental experience? How has Enterprise established a competitive advantage over its competitors? All companies provide customers with a car to drive but Enterprise took a unique approach to the car renting experience. Although Enterprise is the largest and possible most well-known rental car company‚ they focused on giving each customer
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Overview A. Case: Yale University Investments Office. Investing in Start Ups B. Case: Technical Data Business Plan. Week 2: A. Case: Technical Data Corporation 9-283-072 (to be handed out in class during week 1) B. Case: Zipcar Week 3: A. Case: Honest Tea B. Case: UltraVisual Medical Systems Week 4: A. Case: Dropbox “It Just Works” B. Case: Horizon Communications Week 5: A. Case: RightNow Technologies B. Case: edocs‚ Inc.
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Enterprise rent-a-car I. Background information a. About ERAC A private car rental business with a fleet more than 850 000 vehicles‚ founded in 1957 Based in St Louis‚ Missouri‚ serving US‚ Canada‚ Germany‚ Ireland and Puerto Rico and UK Largest car rental company in North America Highest customer satisfaction for rental car and rental car in airport 95% of customer say they are satisfy with the service Largest purchaser of car in the world b. Marketing mix Customers: ERAC serves these
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IT at Work 1.1 Watson Wins Jeopardy‚ Leaving Human Champions in Its Silicon Dust Questions 1. Explain how Watson figured out the most likely response to win the tournament. Watson parsed the question down into keywords and sentence fragments in order to find statistically related phrases. Watson was able to quickly execute thousands of language analysis algorithms simultaneously to compile potential answers and determine the level of confidence associated with each one. 2. View the IBM demo‚ “Turning
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are included in this is the car. There has been no definite explanation regarding this phenomenon. However‚ one of the visible changes is a resident of young age prefer to use public transportation‚ bicycle‚ or transportation services provided by Zipcar‚ a start-up that provides services of car- Now‚ slowly but surely‚ the pattern of consumption society in the land of Uncle Sam began to change. They are no longer focused on the ownership of the goods‚ but at the consumption of the goods without the
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Ockham Technology – what happened? Board of Directors Raised first round from VCs (Noro-Moseley & Monarch)‚ with each getting one seat on the board Added a 5th‚ very experienced industry person Development/outsourcing – Outsourced to ThoughtMill Also hired Gus as internal development team leader Founder tensions Tensions continued to grow‚ and worsened after Ockham hired a COO Mike left Company sold in 2002 to competitor Splitting Founder’s Equity Lesson #1 Considerations in Allocating Initial
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York University Schulich School of Business Marketing Department MKTG 2030 – Winter 2014 – Marketing Management – Sections R‚ S‚ T Instructor: Linda Reeser (lreeser@schulich.yorku.ca) Section R: Tuesday 8.30-11.30am – N107 Office: N304. Section S: Tuesday 2.30-5.30pm – N107 Office hours: Tuesday 12-2 or by appointment Section T: Thursday‚ 2.30-5.30pm – N107 Description Marketing involves satisfying consumer needs and desires with the right product/service‚ priced at the right
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community resources‚ medical care‚ and recreational opportunities in communities across America. 1. Take for example the percentage of people who own a car‚ In an article titled Does Everyone in America Own a Car?‚ Robin Chase‚ founder and former CEO of Zipcar‚ stated in 2012 that 95 percent of all American households own a car‚ and 85 percent of Americans get to work by car. 2. Not only does modern transportation affect the United States‚ it also affects people across the whole world. Take for example
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Faculty of Commerce & Economics Entrepreneurship BUSA 7393 Zipcar Amaal Nassar 1125027 25\10\2014 Introduction Feasibility analysis is the process of determining if a business idea is viable. As shown in Figure 3.1‚ the most effective businesses emerge from a process That includes (1) recognizing a business idea‚ (2) testing the feasibility of the Idea‚ (3) writing a business plan‚ and (4) launching the business. Fig.3.1 Entrepreneurship‚ Successful Launching New Ventures‚4th edition(2012)
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