Chapter 1 Marketing: creating and capturing customer value 4. Name and describe the five different marketing management orientations. Which orientation do you believe your school follows when marketing its undergraduate program? The five marketing management orientations are production concept‚ product concept‚ selling concept‚ marketing concept and societal marketing concept. Production concept is the idea that consumers will favor products that are available and highly affordable and
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economies and markets is challenge for all market participants. In order to fulfill needs of their customers companies are putting efforts in implementation of customer relationship management concept. Different studies have shown that not all customers are desirable from profitable point of view. Therefore‚ many concepts have been developed for classifying desirable customers‚ among which is Customer Lifetime Value (CLV). Problem of applying CLV occurs in turbulent economic environments which suffer from
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communication with customers 1a) Use the table below to outline at least two different customer service situations and the different methods of communication that would be needed in these situations. Situation Methods of communication 1. The porridge that a guest has ordered is not available. Verbal. The best approach in this situation is to speak to the guest face to face and apologise whilst explaining why the porridge is unavailable. 2. A customer has been spoken
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CUSTOMER SERVICE ANALYSIS VALUE ADDED SERVICES Pantaloon provides a host of value-added services to enhance customer experience and to garner the loyalty of their customers. Through these value-added services‚ the customer experiences a whole new level of standard in price‚ convenience‚ comfort‚ quality and store service levels. Following is the list of value-added services provided by Pantaloons‚ S.B. Road:- 1. Gift vouchers: Pantaloons provides Gift vouchers in convenient denominations
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Indian Bank It is indeed a great pleasure of pride to be able to present this project of Customer service at Indian bank. The completion of the project work is a step ahead in a life of students who want to show their creativity in their education career. I wish to thank to my project guide Mr. Ramnathan Iyer for his constant encouragement in completing the project successfully‚ and also for his voluble guidance and expert advice and practical knowledge which contributed to the success of
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VALUE ADDED SERVICE FEATURES Appendix Y Click on the section that you are interested in 1 ABOUT THIS appendix 4 2 BASIC SERVICES 5 2.1 Caller ID 5 2.2 Call Waiting 6 2.3 Group Call 6 2.4 Optus 124YES (124 937) 8 2.5 Me2U 9 2.6 Rollover 11 2.7 SMS Usage Alerts 13 3 MESSAGING SERVICES 15 3.1 Optus SMS 15 3.2 Optus Group SMS 17 3.3 SMS 2 Email 19 3.4 Optus Web SMS 21 3.5 SMS Chat – EFFECTIVE 21 JANUARY 2011‚ SMS GAMES WILL NO LONGER BE AVAILABLE 24 3.6
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Organisational culture is the norms‚ values‚ beliefs and behaviours that contribute to the unique social and psychological environment of an organisation. The aim of this essay is to evaluate whether or not a strong organisational culture must have customer service at its heart. One point which suggest a strong organisational culture perhaps must have customer service at its heart because‚ customer service can help a business differentiate (porter) from competitors in a very intense (porter) climate
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The right service strategies for product companies T he right service strategies for product companies As products evolve into commodities‚ services become more important. But companies that play this new game must understand its rules. Byron G. Auguste‚ Eric P. Harmon‚ and Vivek Pandit As relative newcomers to the service economy‚ many product companies have yet to make money there. Until recently‚ brisk sales growth‚ buoyed by a rising tide of demand for services‚ kept trouble
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Section 1 – Understand methods of communication with customers 1a) Use the table below to outline at least two different customer service situations and the different methods of communication that would be needed in these situations. Situation Methods of communication 1. IT department was doing a project over summer to upgrade some older PC’s in around different departments. When Staff came back to work after break there was some complaints of no printers being connected and also lost documents
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superior customer-service? The sure-fire techniques for providing superior customer-service are the mindset that defines each company’s culture. It is pervasive‚ visible to others‚ and everyone’s responsibility. It also requires organizations to keep the basic company functions in superior shape so that CSRs do not get bogged down with cleaning-up problems‚ correcting errors‚ or being on the defensive with customer. 2. What situations and practices might provide easy traps for inferior customer service
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