MPRODUCT LIFECYCLE STUDY IN FMCG MARKET Submitted by Ankit Suri (30) Biswarup Roy (50) Chandan Raghuram (52) Lalit Baid (53) Nithin Tejraj (90) Sandeep Anand (102) Sumit Ticku (86) Guided by Prof Anil Kulkarni Table of Contents 1. 2. 3. 4. 5. Introduction: - Fast Moving Consumer Goods PEST Analysis for the FMCG Industry Policy Issues Porter’s 5 Forces Case Study:- Carbonated soft-drink category 5.1. 5.2. 5.3. 5.4. 6. Brief Overview of the Soft Drink Industry Commendable growth of soft
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Coca - India Case study Lakeesha Customer Inserts His/her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name April 11‚ 2013. Introduction Coca-Cola is the leading brand of the world in soft drink category. It was founded by a pharmacist in Georgia known by the name of John Pemberton. He used to sell a potion for physical as well as mental disorders. However‚ the potion soon turned into world’s largest selling brand after carbonated
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MARKETING MANAGEMENT COMPETITIVE ANALYSIS KAHVE DÜNYASI AND STARBUCKS Ozan KARACA ozan.karaca@ph.com.tr Giriş Oturmus bir kahve kulturu olan Turkiye geleneksel bakişa ters dusmeyen yapisi ile Kahve dunyasi ve insnalarin kahve denince akillarina geleni degiştiren Starbucks Pazar payının cogunu paylaşmaktadir. Starbucks bugun konumu itibariyle pazarda lider kahve dunyasi da en yakin takipcisidir. Company Backgorunds Genç‚ dinamik‚ fark yaratan pek çok uluslararası markayı
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Starbuck’s is the biggest coffee shop and is unique with excellent customer service. The founder is Howard Schwartz. Starbucks is always a place where people can just go to relax and drink their coffee beverage. Starbucks provide a top of the line quality of whole bean coffee‚ freshly brewed. There employees are called Barista‚ which they will have to be knowledgeable and know the different flavors of coffee’s that are provided along with the other things on the menu. Their employees
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The chairman of coffee giant Starbucks has a vision about the future of business – and makes no beans about it. “The rules of engagement have changed‚” says Harold Schultz. “Business has let us down and we are living in very fractured times. We as consumers – as customers‚ but mostly as people – need an emotional connection.” The chief global strategist of Starbucks Coffee Co. spoke to business students and alumni last week at the Sauder School of Business at the University of British Columbia.
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2% CAPM=Risk Free Rate + B(RM_RF) CAPM for Starbuck’s = .0508 + .94(.082-.0508) CAPM for Starbuck’s = 8.01% Choosing Appropriate Discount Rates The CAPM method in this case gives a more accurate picture of the discount rate that should apply to Starbuck’s. The reason being that the formula for WACC
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Pacific Coffee is the competitors of Starbucks. Pacific Coffee is another rather recognized coffee shop in Hong Kong which established earlier and it already quite well known by Hong Kong people. Pacific Coffee provides a classy and comfortable environment for customers prefers individual and quiet conversational coffee appreciation. On the other hand‚ Starbucks are doing an everyday lifestyle fashion. The "I need a coffee" type would probably prefer Starbucks while the "not in a hurry" type would
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Starbucks’ Strategy and Internal Initiatives to Return to Profitable Growth Starbucks started as a simple retail coffee store at the Pikes Place store‚ where customers went to buy coffee of the best quality in the whole country and also they could find in this stores thing as coffeemakers and other coffee related products. The main idea of this company was set by three coffee lovers that were professors at the university‚ so they thought that would be great to share that love‚ that passion
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remains the core product and focus of Starbucks‚ the introduction of various new products has expanded the Starbucks product portfolio. For example‚ the acquisition of Tazo Tea has allowed Starbucks to provide new offerings such as tea-only stores (Blessing). Also‚ as part of the marketing campaign‚ Starbucks is making a push for its store employees to provide customer with exceptional customer service. For example‚ part of the campaign is highlighting Starbucks willingness to remake a drink for a
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When Mr. Rajeev Gandhi came into the ability as Prime Minister of Republic of India‚ then it had been expected the alleviation of Indian economy. This was the expectation of his fashionable construct relating to each walk of life. once Pepsi Cola has appealed on our collective consciousness of few years past to be a lot of actual in Apr 1989. once it discovered operation for beverages snack foods and export business. The institution of transnational Company Pepsi Cola was supposing to prediction
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