some of the pollution and one of those ways is to buy a more eco friendly car. There are many different types of eco friendly or energy efficient vehicles ranging from a smart car to hybrids. Many of these cars reduce air pollution which cuts down on Smog and dirty air. The different eco friendly cars I will be discussing to you about are an electric cars‚ hybrids‚ and smart cars. First up are electric cars. An electric car is an automobile that is propelled by one or more electric motors‚ using
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Fig. 3 The hybrid Nano Memristor/CMOS architecture [23]. This hybrid Nano/CMOS architecture is showing great promises in Spin-Transfer Torque Magnetic RAM (STT-MRAM)‚ which is well suited for many mainstream applications‚ especially memory storage devices [26‚ 27‚ 25‚ and 28]. By utilizing this architecture in this application‚ the size and the speed of this technology would be improved greatly. In addition‚ the read and write time for these architectures is nearly 120 picoseconds [29‚ 30]. The
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Reasons for not Buying a Car As we all know‚ with the improvement of living standard‚ more and more people could afford to buy a car. But only a small number of them choose to do so. Why? First‚ not buying a car will help us save much money. In China‚ when people talking about buying cars‚ they always say that it’s easier to buy a car than than to maintain one. In other words‚ if we had got a car‚ we would have had to take more things into consideration such as the petrol‚ the requirement
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Enterprise rent-a-car I. Background information a. About ERAC A private car rental business with a fleet more than 850 000 vehicles‚ founded in 1957 Based in St Louis‚ Missouri‚ serving US‚ Canada‚ Germany‚ Ireland and Puerto Rico and UK Largest car rental company in North America Highest customer satisfaction for rental car and rental car in airport 95% of customer say they are satisfy with the service Largest purchaser of car in the world b. Marketing mix Customers: ERAC serves these
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Cars‚ trucks‚ vans‚ SUV’s almost everyone will own or lease one in their lifetime. The biggest problem is the decision whether to buy or lease the automobile. Many people are faced with this question. Buying and leasing a car both have many positive and negative attributes. The beauty of it is that it is your choice! Leasing is one great way to get an automobile. The concept is quite simple. Leasing a car is almost like renting a car for an extended period of time (usually three years)‚ except
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manufacturers only produce about 25% of the cars manufactured in the world. Since 1980s‚ there has been increased competition from Japanese and German manufacturers. Along with other American companies‚ General Motors has recognized this problem and took the challenge and owed to compete with Japanese small car manufacturers. General Motors spun off a separate car manufacturing unit‚ fully independent entity and named Saturn. This case review focuses on the Saturn Cars‚ its marketing strategy‚ pros & cons
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References: Local Chua (2003) stated in his “Heart to Heart Talk: Is Your Drinking Water Safe?” that Water purification is now both a science and a technology Foreign Gil and Passino (2004) purification of drinking water is a very important problem in environmental engineering Local Israel (2009) Potable or drinking water is a critical requirement of human life
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COMPREHENSIVE CASES Case 1 Running the Numbers: Does It Pay? (Download the data sets for this case from www.cengage. com/marketing/zikmund or request them from your instructor.) Dr. William Ray‚ a research consultant‚ has received a government grant of $75‚000 to fund research examining how aspects of a student’s college experiences relate to his or her job performance. Senator B. I. G. Shot is being lobbied by his constituents that employers are discriminating against people who do not like
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Refrigerated rail cars‚ also known as reefers‚ are insulated boxcars that keep their cargo at a regulated temperature‚ usually around 2 or 3 degrees Celsius. The first reefers relied on ice to cool their load‚ but now diesel-powered refrigeration units have replaced the ice as a more effective way to cool the load. The refrigerated rail car was patented by J.B. Sutherland in Detroit‚ Michigan in 1867. He designed an insulated car with ice at either end. This allowed air to come in from the top‚ pass
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A balloon-powered car is powered by the air released in the straw. One must blow into the straw which inflates the balloon. When you blow up the balloon‚ set your racer down‚ and let it go‚ escaping air from the balloon rushes out of the straw causing propulsion. The principle at work is Newton’s Third Law of Motion‚ which states that for every action‚ there is an equal and opposite reaction. In the case of the Balloon Powered Car‚ the action is the air rushing from the straw. The reaction is the
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