"Steps in a marketing audit" Essays and Research Papers

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    Week 5 Assignment 1. In auditing the long-term investments account‚ an auditor is unable to obtain audited financial statements for an investee located in a foreign country. The auditor concludes that sufficient appropriate audit evidence regarding this investment cannot be obtained. a. F. Either a disclaimer of opinion or an “except for” qualified opinion. –If the auditor is unable to obtain financial statements for an investee it is considered a scope limitation in which either a qualified

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    Internal Audit Efficiency

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    Theories of auditing There are several different theories that may explain the demand for audit services. Some of them are well known in research and some of them are more based on perceptions. Figure 1 illustrates four audit theories according to Hayes et al. (2005). The policeman theory claims that the auditor is responsible for searching‚ discovering and preventing fraud. In the early 20thcentury this was certainly the case. However‚ more recently the main focus of auditors has been to provide

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    Audit Final Outline

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    CHAPTER 19: PROFESSIONAL CONDUCT‚ INDEPENDENCE‚ AND QUALITY CONTROL Ethics and Professional Conduct * Ethics- system or code of conduct based on moral duties and obligations that indicate how an individual should interact with others in society. * Professionalism- refers to the conduct‚ aims‚ or qualities that characterize or mark a profession or professional person. * Most important concepts: personal responsibility and integrity * Accounting profession has developed a Code

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    Nokia Brand Audit

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    Brand Audit: Nokia... What’s Next? Introduction Click on the Nokia Philippines website and you will get the image above. This pretty much sums up Nokia at the end of 2014. A long history of dominance in mobile communication has succumbed to the pressures of innovation (and lack thereof). Nokia will go down in history as a case of “What not to do!”. Beset with declining sales‚ Nokia merged with Microsoft and licensed its Lumia and Asha line to the software giant. By the end of 2014‚ Microsoft dropped

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    Mcdonalds Strategic Audit

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    According to a McDonald ’s corporate press release: "i ’m lovin ’ it is a key part of McDonald ’s business strategy to connect with customers in highly relevant‚ culturally significant ways around the world." Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald ’s is "down" with their customers‚ they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot: [pic] [pic] Introduction McDonald

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    Audit Review Questions

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    Final Review Questions   Chloe Granahan    1.   Assume that the audit team notes the client has made a significant change in its product line which requires that new  equipment be purchased. Which of the following would be of greatest concern to the auditor?    A. Inappropriate book value of new equipment.   B. Impaired value of new equipment.  C. Impaired value of old equipment.  D. Inappropriate depreciation calculation for new equipment.      2. A. B. C. D. Audit procedures should be proportional to which of the following

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    Assignment: Perform a diversity research audit on one of the top 10 companies identified by DiversityInc  as a company that demonstrates the business case for diversity. There are 2 parts to this assignment a proposal and then the final project paper. Part 1 is the proposal (3 pages) - (due 10/2) submit a proposal which includes the company you plan on researching (Sodexo – No 1 in the DiversityInc) http://www.diversityinc.com/sodexo/ The criteria by which results will be measured (ie. CEO

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    Regina Audit Case

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    Regina for the period 1986 to 1988. Also‚ compute key liquidity‚ solvency‚ activity‚ and profitability ratios for the years 1987 and 1988. Given these data‚ identify what you believe were the high-risk financial statement line items for the 1988 Regina audit. I computed the ratios for 1986 as well as the required 1987 and 1988. The most interesting occurrence is how the values for the growth were not translated in the ratios. As sales increased‚ cost of goods sold decreased. This would indicate that

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    Audit and Grant Thornton

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    Executive summary In the dawn of 21st century‚ Italian company Parmalat suddenly collapsed with €14 billion in debt‚ which made it the biggest corporate failure in Europe history. This case provides us a good opportunity to investigate corporate governance issue in Continental Europe. In this paper will be initiated with introduction of Parmalat’s history and events review on its bankruptcy‚ followed by analyzing the shortcomings of its corporate governance in both internal and external aspects

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    Ray Ban Brand Audit

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    Background of the company Ray-Ban‚ irremovable leader in the sunglasses and eyeglasses market‚ is an American company. It has been founded by Bausch&Lomb in 1937 when the US Army Air Corps asked them to come out with a new model of lenses able to guarantee to avoid headaches and sickness when pilots fly high in the sky. Obtaining the patent and the copyright for this new sunglasses technology‚ the first “Ray-Ban Aviator” came out. Following this powerful flow and the popularity reached with

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