1. INTRODUCTION: 1.1ABOUT THE Restaurant: BANBATI is a restaurant situated in PANISOKUA (20 km away from Jorhat) proving services in foods and organise events in an upscale and cosy atmosphere. The menu of the restaurant is inspired by varied ethnic cuisine of Assam (e.g..‚ Assamese ethnic food‚ Boro tribe‚ Karbi tribe‚ Mising Tribe etc) as well as cuisines of other states and abroad. The restaurant will offer special dish every day in addition to the regular menu. The capacity of the restaurant
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com/blogs/schumpeter/2012/10/chinese-fast-food> [Accessed at 10 April 2013] 4 5. Perepu‚ I.; Purkayastha‚ D.; Maseeha‚ S.(2009) “MCDONALD ’S IN CHINA” Published by IBS Center for Management Research 6 9. Lab Brand‚ 2010. Advertising Analysis: McDonald’s in China. [Online] Available at: < http://www.labbrand.com/brand-source/advertising-analysis-mcdonald’s-china-0> [Accessed 11 April 2013] 10 11. Best Sponsorship and Tie-in Campaign‚ 2009. [Online] Available at: <http://www.pmaa-awards.net/documents/Cat%202%20Best%20Sponsorship%20or%20Tie%20In%20Camp
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Financial Analysis Report (FAR) YUM! Brands‚ Inc. The fast food and quick service restaurant industry consisted of about 945‚000 restaurants representing approximately $552 billion in annual sales. The industry is highly fragmented‚ with the top 50 companies holding about 25% of industry sales and is intensely competitive with respect to food quality‚ price‚ service‚ convenience‚ location and concept (Hoovers 2009). The major companies of the industry include McDonald’s‚ Burger King‚
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To some‚ eating solely off the McDonald’s menu for thirty days to see what the effects may be is looked down at as an attack on unhealthy and fast food corporations‚ but to many‚ Super Size Me is an incredible documentary that helps shine a light on the horrendous effects that fast food has on our society. Morgan Spurlock’s rules are simple: only food off of McDonald’s menu may be eaten‚ he must consume three meals a day‚ if asked to super size he must‚ and everything on the menu must be eaten at
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SWOT Analysis SWOT analysis is a very useful technique for looking at the overall future of a leisure and tourism organisation. STRENGHTS: What is the business good at? What is the business’ advantages in terms of its products‚ services and facilities? What things do the customers and staff see as good? WEAKNESSES: What is the business not good at? Where does the business fall down in terms of its products‚ services and facilities? What holds the business back? OPPORTUNITIES: THREATS:
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SPROCKET’S CAFE SITUATIONAL ANALYSIS The background of the company A. History B. How it started C. The mission and vision of the company 2.What is the present state of your busines? 3. What products do you offer and who are your target market? 4. What are the your strategies to help promote your products? 5. What are the challenges that your company is facing?
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Just last week‚ as I settled into my window seat on a flight from Boston‚ Massachusetts to Seattle‚ Washington‚ I prepared to read chapter 14 of the marketing textbook for Unit 8 of this Marketing Management course. As I was getting settled the passenger in the middle seat arrived and along with her backpack she was carrying a box of Dunkin’ Donuts. I inquired why she was carrying a box of donuts across the country and her reply was that they were for her young daughter. Her daughter had liked the
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Environmental Analysis | Executive Summary In this paper we have been asked to accomplish an external environment analysis of the California Pizza Kitchen. In the introduction section‚ the purpose‚ the outcomes‚ and the methodology adopted have been mentioned. . As part of the research for this paper‚ a PEST analysis was accomplished as well as looking at the Porter’s Five Forces Analysis. (QuickMBA‚ 2007; Value Based Management‚ 2009) As part of the PEST analysis‚ the California Pizza Kitchen
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MC.DONALD’S CASE ANALYSIS Submitted by: GROUP No. 3 Pradeep Kumar Agrawal Shikhar Katuva Ipseeta Deepjita Shikhar Abstract McDonaldis one of the leading fast food chain operating in more than 120 countries (Exhibit - 4) with more than 30000 restaurants. McDonald opened its first restaurant in 1955 in Illinois and started to grow rapidly serving around 47 million customers daily with more than 1.5 million employees. As far as Indian markets is concerned
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Lymms Blackberry case analysis [Type the document subtitle] By Ling‚Stephenia‚Yana‚Mat‚Mahran 10/17/2009 Table of Contents Case background RIM Company history RIM is the fastest growing company in the world Year RIM Events Blackberry features Consumer 1984 began the small entrepreneurial business 1992 The first product two-page pager 1998 first blackberry : wireless hand six lines of text display‚ basic e-mail 1997 toronto stock exchange
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