NEW PERSPECTIVES ON STRATEGIC MANAGEMENT PROCESS Pop Zenovia Cristiana‚ Borza Anca Department of Management‚ Faculty of Economics and Business Administration‚ “Babeş-Bolyai” University of Cluj-Napoca‚ Romania zenovia.pop@econ.ubbcluj.ro anca.borza@econ.ubbcluj.ro Abstract: For developing economies the development of enterprises should be a strategic goal‚ this way of thinking may become viable only as a result of a combination of judicious analysis based on specific local economic aspects
Premium Strategic management Strategic planning
Acknowledgement Predominantly‚ I wish to place on record my sincere thanks to the Management of ICBT for allowing me to carry out this study. I wish to express my special gratitude to Mr. Gayan Jayasinghe‚ in Strategic Marketing Management‚ for the kind and willing guidance and constant interest and encouragement given to me during this study. It also my duty to record my thankfulness to all the lecturers of ICBT who gave us a wealth of knowledge and shared their experiences‚ which made this study
Premium Sri Lanka Marketing plan Marketing
PETRONAS Chemicals Group Berhad (PCHEM) PETRONAS Chemicals Group Berhad (PCHEM-5183) 1. COMPANY PROFILE Petronas Chemicals Group Bhd. is a chemical company who engages in the manufacture‚ marketing‚ and sale of chemical products in Malaysia and internationally. The Company offers a diversified range of petrochemical products such as a range of olefin and derivative products‚ including ethylene‚ propylene‚ polyethylene‚ polypropylene‚ mono-ethylene glycol‚ di-ethylene glycols‚ paraxylene‚
Premium Malaysia Southeast Asia Board of directors
David "Strategic Management. Concepts and Cases"‚ 9th edition‚ Pearson Education‚ Inc.‚ 2003 ISBN 0-13-112372-6 Chapter 1: S.N. Levine‚ The Investment Managers Handbook‚ Irwin Professional Publishing CHAPTER OUTLINE What Is Strategic Management? Key Terms in Strategic Management The Strategic-Management Model Benefits of Strategic Management Why Some Firms Do No Strategic Planning Pitfalls in Strategic Planning Guidelines for Effective Strategic Management Business Ethics and Strategic Management
Premium Strategic management
INTRODUCTION A global perspective is a matter of survival for businesses. Strategic management is the process of specifying an organization’s objectives‚ developing policies and plans to achieve these objectives‚ and allocating resources so as to implement the plans. The Coca-Cola Company (Coca-Cola) is a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages
Premium Strategic management Coca-Cola
business. 1 Table of Contents 2 1.0. Introduction 3 2.0. Identify Critical Issues 4 3.0. Analysis of the External and Internal Analysis 5 3.1. External Environment 5 3.1.1 Macro Environment 5 3.1.1. (a) .PESTEL Analysis 5 3.1.2 Micro Environment 6 3.1.2. (b) Strategic Drivers Model 6 3.1.3. Industry Environment 7 3.1.3. (b) Strategic Grouping 7 3.2. Internal Analysis 8 3.2.1.(a) SWOT Analysis 8 Strengths: 8 3.2.1. (b) Value Chain Analysis 10 4.0. Identifying Strategic Capabilities
Premium Strategic management IKEA
18/08/2013 Cengage - Marketing Instructor Product Details Page - Strategic Marketing Management (1844800008) Enter author‚ title or keyword or Enter ISBN Online learning resources Create an Account | Sign in Home | Contact Us | Tech Support | Find Your Rep Australia | Change your country Cengage Learning > Marketing > Marketing Strategy Marketing Strategic Marketing Management‚ 1st Edition Luiz Moutinho - Glasgow University Geoff Southern - University of Glasgow ISBN-10: 1844800008
Premium Marketing Strategic management
Strategic Management and Leadership Level 7 Strategic Management and Leadership Contents Page Qualification structures 3 Unit 7001 Personal development as a strategic manager 4 Unit 7002 Strategic performance management 5 Unit 7003 Financial management 6 Unit 7004 Strategic information management 7 Unit 7005 Conducting a strategic management project 8 Unit 7006 Organisational direction 9 Unit 7007 Financial planning 10
Premium Strategic management Project management Strategic planning
Table of Contents 1. Introduction ………………………………………………..2 2. Literature review ………………………………………………...3 3. Discussion and Critical Analysis…………………………………11 4. Conclusion ……………………………………………….12 5. References ………………………………………………..13 1. Introduction This paper is trying to present and combine the basic elements of Resource-based View that are discussed in three academic articles. A resource
Premium Strategic management Business terms
AB311 STRATEGIC MANAGEMENT Academic Year : 2012/13 Course Coordinator Asst Prof. : Eugene KANG Semester : 2 Asst Prof. CHIU Shih-Chi Other Instructor(s) : Mr. Clive CHOO Asst Prof. Josh KELLER Mr. Charles LEONG Dr. WAN Chew Yoong This course outline contains generic information that will apply across all seminar groups. However‚ your instructor has the discretion to decide on the portions of this outline highlighted in red. Please approach your instructor for more information
Premium Ethics