Marketing Intelligence & Planning Emerald Article: Managing strategic planning paradigms in China Hong Liu‚ Lars-Uno Roos Article information: To cite this document: Hong Liu‚ Lars-Uno Roos‚ (2006)‚"Managing strategic planning paradigms in China"‚ Marketing Intelligence & Planning‚ Vol. 24 Iss: 5 pp. 432 - 445 Permanent link to this document: http://dx.doi.org/10.1108/02634500610682845 Downloaded on: 18-12-2012 References: This document contains references to 35 other documents Citations:
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“DUREXOTIC” STRATEGIC MARKETING A PROJECT BY: ANAS HAMSHARI LECTURER: CLIVE WOOLLARD DATE: 02/28/2013 TABLE OF CONTENTS TOPIC PAGE # ------------------------------------------------- EXECUTIVE SUMMARY 3 ------------------------------------------------- ABOUT THE COMPANY 4 ------------------------------------------------- STRATEGIC FOCUS & PLAN ------------------------------------------------- MISSION 5 -------------------------------------------------
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relevant in today’s global objective 11 Conclusion 13 References 14 Appendix 15 INTRODUCTION With more than 550 products‚ Kao Corporation is the largest manufacturer of household products in Japan. Founded in 1887‚ the consumer-oriented company has established a reputation as a quality producer of chemicals‚ including fatty chemicals‚ edible oils‚ detergents‚ household products‚ cosmetics‚ aural products‚ sanitary products‚ and food additives. Kao is also a leader in the manufacture of floppy
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Strategic Marketing Dell’s Marketing Strategy in China Name Wei Zhang Group Group of Marketing Subject Strategic Marketing Topic Submit A Business Development Proposal Lecturer Terry Johnson Due Date 20th April 2102 Words limit: 2000 content Introduction 3 Dell’s Marketing Plan in China 5 Introduction 5 SWOT for Dell’s direct selling in China 6 Strengths 6 Weakness 6 Opportunity 7
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Model 8 Strategic Choices 9 Recommendations 10 Porter’s Generic Strategies 10 Ansoff’s Matrix 11 Conclusion 12 Bibliography 12 Introduction The global business environment has never been more challenging for companies and corporate management teams who are facing relentless pressures from an array of different sources including changing customer demand patters‚ difficult economic conditions and increasing competition from emerging economies (Banerjee‚ 2010). One way for companies to remain
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III Costco Wholesale Corporation is in an industry where there are several of dynamic competition from huge chains such as Wal-Mart or Sam’s Club and Target‚ and yet it could maintain a competitive and profitable stance. Effective strategic planning is essential part in operating any business in relation toward adapting to organizational and operational adaptation to changing markets. Through inquiries‚ the influence in the recent economic trends‚ provide strategies that have use or
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that would lead to a deeper understanding of the problem)‚ provide a final analysis of the problem and its root causes‚ and develop a plan to address the issues. Your response to this assignment should be a formal‚ critical analysis that follows the MEAL plan paragraph formatting‚ to thoroughly answer the questions. Frame the Problem: Use the Action Research Template‚ provided in the Resources for this assignment‚ as a guide to frame the problem and define root causes. • Explain contextual
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people know how to change the tires of a car‚ it is a skill people should know in order to survive if a roadside flat tire occurs. Changing tires usually happens in a shop or when a roadside flat tire occurs‚ males are usually do a better job and know more about changing tires; however‚ there are females who changes tires but rarely. My dad had taught me how to change tires just in case a roadside flat tire occurs and it would be a good skill to know. When changing a tire‚ safety is the most important
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High Performance Tires High Performance Tire is a retail tire chain and was formed by Harry and Edna Wallace in 1952. Around the 1960’s they passed it down to their daughter Jane Wallace. And then in 2001‚ Jane transferred her responsibilities to her son William for day-to-day management. However‚ William had always had a privileged and carefree life and it seemed that even with his MBA in both marketing and finance‚ he would not be able to run the company successfully. His actions led to Jane
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Strategic marketing simulation reflection I was so struggling with making strategies about how to increase the profit margin. It was challenging because it could not be solved by simply offering more discounts to increase the unit sales‚ or by increasing the motor’s price to receive high revenues. Besides those factors‚ the change of profit margin also involved the spending on features and the strength of sales force. Any one of them changed could lead to a significant difference in the change
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