Strategic Planning & The Marketing Process STRATEGIC PLANNING Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission‚ setting supporting objectives‚ designing a sound business portfolio and coordinating functional strategies. Strategic Planning set the stage for the rest of the planning in the firm. It involves defining a clear
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players‚ and international long distance players. Apart form having to cope with the change in structure and culture‚ Airtel has to gear itself to meet competition in various segments- Basic services‚ long distance‚ International Long Distance and Internet Service Provision. It has forayed into mobile service provision as well. Objectives are: What are strategies that Airtel is implementing to defend and increase the market share ▪ To know about the telecom industry. ▪ To know the
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Strategic Planning Processes - Google Step1. Evaluation of the organization’s current mission and purpose Mission: Organize the world’s information and make it universally accessible and useful. Purpose: Allow users to be able to find information in many different languages; check stock quotes‚ maps‚ and news headlines; lookup phonebook listings for every city in the United States; search billions of images and peruse the world’s largest archive of Usenet messages. In addition‚ support
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DECLARATION I‚ JINET JOSE‚ Student of Rajagiri Business School‚ Kakkanad hereby declare that the report titled‚ “An Analysis of Airtel Money & the factors influencing its spread”‚ is a bonafide record of the project work done by me‚ for BHARTI AIRTEL‚ CHENNAI during the period of 8th April 2013 - May 30th 2013 as a part of my PGDM programme at Rajagiri Business School. This study has been undertaken in the partial fulfilment of the requirement for the award of Post Graduate Diploma
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ABSTRACT STRATEGIC CONTINGENCY PLANNING By Karen Scott-Martinet Fall 2006 The objective of this study was to develop a strategic contingency planning model to be used to fully incorporate emergency management and business continuity into organization structures. (For the purpose of this study‚ Emergency Management and Business Continuity were collectively referred to as “contingency planning.”) Presently‚ contingency planning is mainly done on an operational or tactical level. Current
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Discuss the significance of Strategic Planning to organizations Introduction In discussing the significance of Strategic Planning it is important to clarify the process‚ though complex‚ in a definable manner. (i) “The GUIDING MEMBERS of an organization ENVISION its future and develop the necessary PROCEDURES and OPERATIONS to achieve that future. The strategic plan sets the stage for creating the marketing plan and the financial plan. The risk analysis section of the strategic plan includes the development
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STUDY OF STRATEGIC PLANNING AND PERFORMANCE Introduction The purpose of the review is to critically analyse the article ‘Formal strategic planning‚ operating environment‚ size‚ sector and performance: Evidence from the UK ’s manufacturing SMEs’ by Ghobadian‚ A.‚ O’Regan‚ N.‚ Thomas‚ H. and Liu‚ J. published in Journal of General Management in 2008. The review would be based on the following questions: 1. What does the text suggest is the relationship between formal strategic planning and performance
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Strategic Planning: The Managerial Agenda If asked what strategic planning is one could interpret it as simply a road map that can guide the organization in the right direction. It is very unlikely that an organization would know which direction to take without a sense of direction. Managers are faced every day with decisions that have a major impact on the direction the organization must take‚ therefore‚ strategic planning can play an important role in guiding managers in the right direction
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Strategic Planning Support Systems (Student Name) Course Name Faculty Name Date Abstract Strategic planning is the overall planning that facilitates the good management of a process by taking employees outside the everyday activities of their organization and provides them actual representation of what they are doing and where they are going. A Strategic planning process includes mission statement‚ goals for accomplishing mission‚ approaches
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Business Strategy Guidance for Contents Contents 2 Introduction 3 Strategic Concepts and Terms 4 Business Strategy 5 Strategic Thinking 5 Ansoff’s Growth Vector Matrix 5 Strategic Planning 7 BCG Growth-Share Matrix 7 Directional Policy Matrix 8 Co-Operative Food Store Audits 10 Environmental Audit 10 PESTEL Analysis 10 Porters 5 Forces: 10 Organisational Audit 11 Stakeholder Analysis 14 Co-operative Stakeholders 14 Stakeholder Mapping 14 Bibliography 16
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