SEPTEMBER 18‚ 2009 TIMOTHY A. LUEHRMAN JOEL L. HEILPRIN Mercury Athletic Footwear: Valuing the Opportunity In March 2007‚ John Liedtke‚ the head of business development for Active Gear‚ Inc.‚ a privately held footwear company‚ was contemplating an acquisition opportunity. West Coast Fashions‚ Inc. (WCF)‚ a large designer and marketer of men’s and women’s branded apparel had recently announced plans for a strategic reorganization. The plan called for a divestiture of certain non-core
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líneas de alta tecnología para el tenis y golf‚ que luego pasó a la línea casual. • West Coast Fashion‚ compañía diseñadora de ropa. • Mercury Athletic‚ división de calzado deportivo de West Coast Fashion Puntos relevantes: En marzo de 2007‚ Active Gear está contemplando una oportunidad de una adquisición. Con la adquisición de Mercury Athletic‚ Liedtke espera: • Aumentar los ingresos de Active Gear al doble. • Incrementar el apalancamiento con las manufactureras. • Expandir la presencia
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Evaluating an investment in expansion and providing a recommendation to Hansson Private Label‚ Inc. Tucker Hansson‚ the owner of Hansson Private Label‚ is struggling in whether to execute the $50 million investment proposed by his manufacturing team. Under this situation‚ the subject of this report is to evaluate the potential investment of expanding production capacity at Hansson Private Label (HBL) and make a recommendation to Tucker Hansson. In this report‚ I will
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Mercury Athletic Footwear Case Study John Liedtke head of Active Gear‚ Inc. (AGI) is contemplating whether to invest in Mercury Athletic a subsidiary of West Coast Fashions (WCF). Mercury was purchased by WCF in hopes to increase business revenue however this was not the case. Business did not do as expected‚ WCF was then eager to abandon its apparel. John Liedtke saw this as an opportunity to take over Mercury and as result increase its business revenue. In order to determine whether this is
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researchandmarkets.com/reports/594216/ Indian Footwear Industry Analysis Description: Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape‚ the Indian footwear market is set to experience the phenomenal growth in coming years. In past few years too‚ the market has seen robust growth‚ says “Indian Footwear Industry Analysis” report. This report provides extensive research and in-depth analysis on the Indian footwear market. The detailed data and analysis given
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- International Marketing Consumer behavior towards private label brands: A study of Thai undergraduate students’ experience Kedyanee Tochanakarn (870724) Pongsatorn Munkunagorn (860608) Tutor: Konstantin Lampou Examiner: Ole Liljefors Date: May 30‚ 2011 Abstract Date: May 30‚ 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: Consumer behavior towards private label brands: A study of Thai undergraduate students‟ experience
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Innovation in Private Labels- A case study of Marks and Spencer- British retailer and the challenge when applying to private labels’ market in Vietnam. Name: NGUYEN ANH PHUONG List of Abbreviation: List of Figures List of Tables: I. Introduction:………………………………………………………………..4 II. Literature review …………………………………………………………..5 1. Overview of private labels………………………………………………….5 A. Definition of Private Labels…………………………………………………………………................5 B. Global Private label trends……………………………………………………………………………
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In this assignment we analyzed Target’s private labels. Target has both value and premium private brands. Target uses “Up & Up” for its value private label products and “Archer Farms” for its premium private label food products. The three product categories that we picked are household products‚ health products‚ and food products. The first household product that we picked is Target’s Up & Up body wash. The Up & Up’s Delicate Exfoliating Body Wash is compared to the national brand
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The analysis of Nike in athletic footwear market based on porter’s Five forces model by Duke Introduction Given the demands of today’s competitive and dynamic environment‚ it is quite challenging to understand strategic issues facing organizations and develop the capability for long term organizational success. Introduction in today’s dynamic and competitive business environment‚ survival‚ growth and profitability are the essence goals of all industries. Nowadays‚ Porter’s Five Forces is currently
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Situation/Market Analysis Market Size: * 33‚946‚600 sports footwear sold in 2010 for a total of $ 2‚538.4M * 19‚149‚200 men’s sports footwear sold in 2010 for a total of $ 1‚363.9M * 14‚797‚400 women’s sports footwear sold in 2010 for a total of $ 1‚174.5M Market Growth: Global sports footwear: * 46.8% volume growth from 05-10 and 2.1% from 09-10 * 46.7% value growth from 05-10 and 3.3% from 09-10 Men’s sports footwear: * 65.6% volume growth from 05-10 and
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