Fashion Marketing: An Introduction Wance Tacconelli Donghua University Shanghai Session Overview • Course learning goals • Key fashion terminologies – Style‚ design and fashion • Key fashion markets – Womenswear‚ menswear‚ accessories • What is marketing? – Understanding customer needs – Delivering value – Marketing as a social and managerial process • Customer relationship and profitability management A bit about myself… Education University of York‚ UK B.A. in Sociology
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Fashion and The Environment The world that I envision is one in which people make conscious decisions—weighing the effects and consequences that their actions will have in the real world. In this more perfect world there would be less waste. While people would still buy and consume‚ it would be done more responsibly with an emphasis on sustainable‚ locally manufactured and distributed goods. Fashion design in this world would not suffer from these reforms‚ but would evolve and thrive using environmentally
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Case Study: The Fashion Channel Case Study: The Fashion Channel Table of Contents Executive Summary 1 Problem Statement 3 Proposed Scenarios & Analysis 4 Scenario #1 4 Scenario #2 5 Scenario #3 6 Proposed Solution 7 Implementation Plan 9 Conclusion 10 Exhibits 11 Exhibit 1: GFE Associates: National Consumer Survey (excerpts) 11 Exhibit 2: GFE Associates: Analysis of Attitudinal Clusters in U.S. Television Households for The Fashion Channel 12 Exhibit
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Fashion. A word that defines a world in itself. Fashion englobes everything surrounding our environment. There is fashion everywhere. From the pen that a person uses to write to the paper that is used to write on. But more than anything‚ fashion is about how we dress up and cover our bodies. Fashion is an art‚ a passion and a science. The art of transforming mere fabrics into clothing and fabulous creations. A passion that drives people to think out of the box and design garments that make our daily
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Friendly Fibers in Textile Fashion A Study of Organic Cotton and Bamboo Fibers BY Muhammad Adnan Ali Muhammad Imran Sarwar Master Thesis A thesis submitted in partial fulfillment of the requirements of the Degree of Applied Textile Management University of Borås Report No. 2010.9.14 MAY 2010 Supervisor: Examiner: Rudrajeet Pal Heikki Mattila Abstract: In recent times sustainability is a leading characteristic of textile fashion products. Textile fashion companies are focusing
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Islamic Fashion Objective Objective Islamic Fashion is actually covers wider scope. Each continent have different perspective on Islamic Fashion - culture influence Fashion always reflects women Muslimah Fashion Introduction v It is important to distinguish between what Muslims wear and what has come to be defined in the literature and the market place as "Islamic fashion." v What counts as Islamic or not is a matter of considerable debate amongst Muslims. v Whilst many consider
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What is the Fashion | This term does not just define all the latest or the most popular or the most famous clothes. In reality this social phenomenon involves more importance. In some way fashion helps us to show who we are and depict our personality in the terms of visual information. In the way we choosing clothes we show our attitude to world and other people. It is also some kind of communication. We put some of our personality at everything‚ how we behave at different situations‚ what we eat
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MM1 CASE STUDY SUMMARY THE FASHION CHANNEL-Introduction 1. The Fashion Channel (TFC) is a cable TV network 2. It was founded in the year 1996. 3. Jared Thomas is the CEO. 4. Experienced constant revenue and profit growth above the industry average. 5. Almost 80mn U.S. households subscribed to cable and satellite TV. 6. In the beginning of 2006‚ the company started facing stiff competition from other networks. 7. In July 2006‚ Dana Wheeler was appointed as VP of TFC. PROBLEMS: TFC was facing
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application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes‚ and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklace‚ because of the time required to bring a garment onto the market‚ must at times anticipate changing consumer tastes. Fashion designers attempt to design clothes which are functional as well as aesthetically
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BEGE.104 Bachelor’s l)egree Programme (BDPI ASSIGNMENT (For July 2013 - 2014 2013 and January 2014 sessions) ELECTTVE COURSE IN ENGLISH (BEGE-104) English for B usiness Communication &#hnlnffim*u qW qs-&*s/SirHE ProFL[’s lurunnmrw School of Humanities Indira Gandhi National Open University Maidan Garhi‚ New Delhi-l10 068 Elective Course in English (BEGE _rc4) E ng lis h .for B us i n es s C omm unicctti o n Programme Code: BDp Course Code: BEGE -10412013-1
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