Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer electronics‚ packaged food products
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Factors affecting impulse buying behavior in FMCG Sector Thesis submitted for the partial fulfillment of Masters of Business Administration By Akanksha Kothari A-04 Bhumika Prajapati A-16 Deepthi Edward A -19 Parth Sarthi A-38 Prashant Dwivedi A-41
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OVERVIEW OF FMCG SECTOR IN INDIA A Supply Chain is a network of facilities and distribution options that performs the function of procurement of materials transformation of these materials into intermediate and finished products and the distribution of these finished products to customers. It is the process used by the companies to ensure that their supply chain is efficient and cost effective. It also basically a collection steps which a company follows to transform raw materials into finished
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analysis of Pacific Jeans Ltd are described in below: Strengths: 1. It has well reputation in the world market as well as local market. 2. It has own power station and water plant. 3. Attractive market program. 4. Modernized production plan. 5. It has modern technology based automated machine. 6. Has large washing plant. 7. Well educated and well experienced management team. 8. Efficient management practiced in the organization. Weakness: 1. Limitation of experienced and educated worker
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methods commonly used and learn the strengths and weakness that each method entails. The commonly used research designs used include general designs such as correlation and experimental design and development designs such as longitudinal‚ cross-sectional‚ and sequential designs (Berk‚ 2010). Under the correlational design researchers gather data on individuals‚ usually in natural daily environments‚ and without altering any experiences (Berk‚ 2010). The strength of this design is that it allows
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Alexander‚ the Great: Strength‚ weakness and contributions There were immense qualities for Alexander‚ the great as a leader. One of the greatest qualities a leader should have is ambition. Alexander wanted to establish a vast empire and his ambition was fulfilled. He had conquered almost all the major countries of the Middle East and Asia Minor. He had also overthrown the Persian Empire by defeating the Persian king‚ Darius III. He was one of the greatest military geniuses of all times. He
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Diagnostic Writing According to the list of habits of mind‚ I feel that my two strengths are openness and creativity. Being willing to consider new ways of being/ thinking in the world and the ability to use resources for ideas have played a large role in my writing knowledge. However‚ I do feel as if I should focus more on persistence because I tend to have a hard time staying focused on a topic for a long period of time. I feel that openness is very important because being open to new ways
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knowing the strengths and weakness of the firms. They would like to spot out the financial weakness of the firm to take suitable corrective actions. The future plans of the firms should be laid down in view of the firm should be laid down in view of the firm’s financial analysis is the starting point for making plans before using any sophisticated forecasting and planning procedures. The Finance Manager has to take rational decisions from time to time keeping in view the objective of this company‚ always
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recent years the various innovative channels that are being experimented by FMCG majors in India are: Partnering with Self Help Groups in Rural India. Internet based Rural Kiosks/Hubs Direct Selling We will discuss in detail each of these channels in terms of their current reach and its future growth potential and the role they play in the future of the FMCG distribution. Partnering with Self Help Groups in Rural India As Hindustan Unilever Limited (HUL) sought to reach rural markets‚ they
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