Environment at SUBWAY ………18 7.0 Appendix……………………………………………………………………..19 SUBWAY 1.0 Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years old young man‚ Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion‚ while countless awards and accolades have been bestowed its chain over the past 43 years . Subway has more than
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Subway Restaurants Marketing Situational Analysis Case Study Executive Summary Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20‚532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces the idea of a fresh‚ healthy and great tasting menu
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flyer and other) 1.2 Letter of Recommendation Subway Franchise Headquarters/Doctor’s Associates Inc. CEO‚ President‚ Co-Founder 325 Bic Drive Milford‚ Connecticut 06461 United States Dear Mr. Fred DeLuca‚ I would like to thank you first for the opportunity to conduct the marketing assessment proposal for your company. I hope you find my recommendations satisfactory in this letter‚ which is summarized below. Subway must first be honored for its accomplishments so far to date
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Subway as a large international company perform a big role in world’s background.As a restaurant chain‚ a lot of micro environmental factors influent on it. Those factors are: size‚ competitors‚ customers‚ market‚ target‚ finance‚ labour‚ suppliers. All of them influent on all companies in fast food business. Size: As it was mentioned Subway is one of the largest fast food companies. Like the other competitors it has stres all over the world. There are more than 25‚000 stores in 83 countries
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Seek inside what ye may‚ dear reader‚ I shall divulge nothing! None that was mine to give‚ anyway. My death lends me‚ An audience I never had In waking hours; But I am forgiving: Read on‚ if you must‚ Tear open a page and peep inside‚ Your vulgar curiosities eager To rape me of my secrets‚ Secrets I left without maps. Drink if you shall‚ Of my jealous Love‚ Of my crude Laughter‚ The blind-alleys of blank pages‚ The playing field for skeletons‚ My memories too full and blemished
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is the second largest. The demographic of analysis is the statistic study of human populations and the socio economic characteristics of a population that is expressed statistically. From the demographic analysis we jump to the marketing point‚ the Subway food chain and whether this franchise or organization will be able to market here or not. This healthy fast food chain opened its first store in Bridgeport‚ Connecticut in August 1965 and the founder was Fred DeLuca. By 1974‚ he owned and operated
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the marketplace fluctuations in the supply and demand affect the price of the gasoline and everyone can see the result of that volatility at the pump as the gas price fluctuates accordingly. When demand for the gas is high retailers raise prices and when demand is low – the prices are driven down. As an example‚ one can observe that when in need for gas the intersection that has several gas stations would have the same or similar pricing for gas because the supply is high and the prices are contained
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Supply and Demand Simulation Michael Roach ECO/365 March 17‚ 2014 Tim Randolph Supply and Demand Simulation This simulation of “Applying Supply and Demand Concepts” gave me a true understanding of how things work in the market place. We go through life dealing with these situations‚ but not knowing how they really affect us and the world around us. I had some ideas of how these principles worked‚ but was I taken for a loop when I tried to balance out the equations. This is what I learned
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Demand versus Supply Mary Ridgeway - Bailey HCS/552 February 17‚ 2014 Jayme Carrico Demand versus Supply The electronic medical record system (EMR) is a product which has proven to be very valuable. An electronic medical record is a digital version of a paper chart that contains all of a patient’s medical history from one practice. Demand is one of the concepts of economics‚ the desired quanlity of this product is referred to as demand; supply refers to the amount offered by the market. Supply
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by excess demand and a lack of supply in the Norwegian butter market. Figure 1: Demand & Supply Curves for Butter Figure 1: Demand & Supply Curves for Butter Because of trend for more butter in cooking‚ and Christmas season Because of trend for more butter in cooking‚ and Christmas season Supply curve during shortage Supply curve during shortage Because of bad season for dairy and overconsumption Because of bad season for dairy and overconsumption Supply curve before
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