"Sustainable marketing principles" Essays and Research Papers

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    for building trust‚ attracting and retaining employees‚ and obtaining a “license to operate” within a community. Corporate citizenship is much more than charitable donations and public relations—it’s the way the company integrates sustainability principles with everyday business operations and policies and then translates all of this into bottom-line results. For sustainability to be long lasting and useful‚ it must be representative of and integrated into day-to-day corporate activities and corporate

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    Introduction In recent times‚ thinking about poverty and sustainable development has begun to converge around the linked themes of vulnerability‚ social protection and livelihoods. This has been accompanied by the development of a variety of approaches to analyse situations and assess the likely impact of project interventions. These include vulnerability analysis‚ social analysis/social impact assessment and sustainable livelihoods approaches (sometimes referred to as livelihood security or livelihood

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    Doing Better by the Environment Sustainable development INTRODUCTION The latter part of the twentieth century saw an increasing concern for the environment. The concept of “sustainable development” (as defined by the World Commission on Environment and Development in 1987) is: “development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs.” There are many views about the nature of sustainability. In its simplest form it

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    Sustainable Business Development A Study on USA and China for Triple Bottom Line and Sustainability Authors: Lisa Huynh‚ Tully Lanter‚ Nava Noori‚ Emma Pan and Jenny Xu Page 1 of 9 Contents Abstract .......................................................................................................................................... 2 Sustainable Development in USA ................................................................................................. 3 Overview

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    When a company’s profits consistently exceed the average for its industry‚ the company is said to possess a sustainable competitive advantage over its rivals. The goal of much of business strategy is to achieve this from a competitive advantage. Michael Porter of Harvard Business School has identified two basic ways of gaining a competitive advantage; cost leadership and differentiation leadership. Cost Leadership A company can gain a cost advantage by becoming the lowest cost producer in

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    THE DYNAMIC DIAMOND INDUSTRY: IS IT FEASIBLE FOR ITS PLAYERS TO GAIN SUSTAINABLE COMPETITIVE ADVANTAGE? Nkiruka Chidia Maduekwe ABSTRACT: This report seeks to analyse the diamond industry from a global point of view. The diamond industry is global in nature. Its supply chain pipeline moves from one country to the other‚ thus making it impossible to analyse the industry from a regional or local angle‚ as so doing will fail to give the true picture. As an industry whose product derives its value

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    Education for Sustainable development – strategies for School Improvement Investigation of strategies for education for sustainable development and School improvement. 1. Introduction a. Rationale The Department for Children Schools and Families (DCSF) would like all schools to be sustainable by 2020 and to prepare students for a lifetime of sustainable living through its teaching‚ its fabric and its day to day activities. It is guided by a commitment to care for oneself‚ for each other

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    Sustainable tourism is a myth. Discuss Tourism is one of the world’s fastest growing industries and is a major source of income for many countries‚ however‚ tourism can also have its share of problems on a country‚ such as loss of cultural heritage. People are now seeking more responsible holidays‚ these include various forms of sustainable tourism such as ‘eco-tourism’ and ‘Cultural tourism’. Sustainable tourism is ‘a form of ongoing tourism development which helps to preserve and protect the environment

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    Debate Achieving sustainable development in Jamaica is unattainable given the present cultural norms of the country. A recent study conducted by the World Commission on Environment and Development (WCED) defines sustainable development as “a process of change in which the exploitation of resources‚ the direction of investments‚ the orientation of technological development and institutional change are made consistent with the future as well as present needs of a nation.” Sustainable development requires

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    Sustainable Competitive Advantage The purpose of this essay is to discuss the meaning of sustainable competitive advantage with examples from hospitality industry. Kotelnikov (2001) states that “sustainable competitive advantage is the focal point of the corporate strategy. It allows the maintenance and improvement of the enterprise ’s competitive position in the market.” “Sustainability in the hospitality industry seeks to provide some answers to questions‚ attempts to resolve challenges and give

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