32 Oz 4 flavors. Customer and competition Customer Brand sensitive Natural foods customer Taste savvy Less price sensitive Woman (single and with kids) take 74% market share Customer loves Natureview yogurt Competition Main competitor Recent IPO Flush with Cash Bigger than Natureview Already uses supermarket channel SWOT Strengths Major and trusted brand in natural foods Product quality Strong relationships in natural food market Channel leader Relatively rapid revenue
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SUMMARY 2 2. OBJECTIVE/MAIN ISSUES 4 3. MARKET TREND ANALYSIS 4 3.1 ORGANIC PRODUCTS 4 3.2 YOGURT PRODUCTS 5 4. SWOT ANALYSIS 5 5. FINDINGS AND DISCUSSION 6 6. RECOMMANDATION 12 6.1 MARKETING STRATEGIES 12 6.2 PROMOTIONAL SUGGESTION 14 INTRODUCTION 1.1 Case Summary Natureview Farm Inc. is a small yogurt manufacturer that manufactured and marketed refrigerated cup yogurt under the Natureview Farm brand name. It was founded in 1989 in Cabot‚ Vermont. In
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Natureview Farm Case Natureview Farm is a small yogurt manufacturer with annual revenues of $13 million. It produces three different size cups – 8 oz. cup‚ 32 oz. and 4 oz. cup multipack. However‚ Natureview’s goal is to increase its annual revenue to $20 million in two years. With a solid relationship with its current‚ successful strategy in the natural foods channel it is considering expanding into the supermarket channel. Conversely‚ it does not want to hurt the company brand it has created as
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Brandy Hammonds WRITE UP - THE FASHION CHANNEL Three segmentation/targeting options: 1. (Broad Appeal) * Targets Fashionistas‚ Planners & Shoppers‚ and Situationalists. * Large investment into marketing & campaigning. * Expected viewing of channel will go up & boost ratings 20%. * Drop in CPM 10%. * Might now deliver a different enough audience. * Fear of competition penetrating premium segments. 2. (Focus on Fashionistas) * Strong in (18-34) female demographic
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130‚000 units in next one or two months. The problem faced by company is to meet the demand of Netbooks by improving the assembly method and by managing production activity. And also problem faced by company is of Labour efficiency Variance. ANALYSIS For increasing production of Netbook to cop up demand two options are available: First option: Increasing Shift. FOR: Production will increase and also time of one shift is reduce to 8 hours. Cost of installing new line will saved. Optimum
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SUMMARY: Natureview Farm‚a Vermont-based producer of organic yogurt with a $13 million revenue ‚is the leading yogurt brand sold in natural food stores and has a 24% market share. it has achieved this through its special yogurt manufacturing process and a good rapport with the dairy buyers in the natural foods channel. As of the year 2000‚ the company faces a financial pressure to increase its sales to $20 million by the end of 2001 due to a planned exit by its venture capital investors .Natureview’s
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The first alternative that Natureview Farm can take in an attempt to increase revenues is to expand six SKUs of the 8-oz yogurt cup product line into one or two selected supermarket channel regions. It is important to note that this option is strongly advocated by the vice president of sales‚ Walter Bellini. The 8-oz cups represents almost 86% of Natureview Farms revenues and the segment is growing at an annual rate of 3% per year. In respect to customers‚ the 8-oz cups represent the most popular
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Founded in 1989‚ Natureview Farm‚ Inc. is a small yogurt manufacturer. The current management team consists of‚ Barry Landers‚ CEO‚ Jim Wagner‚ CFO‚ Christine Walker‚ VP of marketing‚ Walter Bellini‚ VP of sales‚ Jack Gottlieb‚ VP of operations‚ and Kelly Riley‚ assistant marketing director. In 1997‚ Natureview received equity from a venture capital firm to help fund strategic investments. With proper management and necessary strategic investments‚ Natureview was able to grow its revenue from
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NATUREVIEW FARMS Introduction Go big‚ or go home! This is a saying that is heard in all different fields. Its meaning is far more than the five words it contains. Go big‚ as in everything you do‚ do it to the best of your ability. Go home‚ means that you are throwing in the towel when things get tough‚ more or less‚ just giving up. My dad said those words to me when I was too afraid to get on stage at my first ballet recital‚ and he would say those same words to the management team at
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Tam Minh Nguyen MKTG 6200 Summer 1 2015 Natureview Farm Summerise Issue Identification: Natureview Farm was founded in 1989 as a small yogurt manufacturer‚ after 10 years‚ their revenues had grown from less than $100.000 to $13 million. The issue was that Christine Walker‚ vice president of marketing and his team needs to find a path to grow the revenues to $20 million in the end of 2001 from Feb 2000. Factors to Be Considered: Yogurt used natural ingredients and a special process that made the
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