Case Analysis: Air France Internet Marketing Rohit Kwatra Class of 2010‚ IIM Calcutta. Case Problem Revenues from online ticket sales continue to grow The company is pursuing an international growth strategy and looking to increase its share in the very competitive U.S. air travel market Targeting to increase company’s net revenues gained through online advertising as well as ROA Translates technically‚ into being more efficient at driving visitors to the web sites and converting
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The geographic location: Ryan air has 73 operating bases‚ with major operations in secondary airports across airport. This is an important valuable resource because airports which are not usual travel destinations are always potential business opportunities thus Ryanair which has bases in many primary and secondary airports has more negotiating power with these airports when discussing slots‚ fees terms and marketing & training support for as long as 20 years with the airports. Thus operating in
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Air France‘s Case You have just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions: 1. Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points). Publishers | Avg. Cost per clicks | Tot. Clicks | Media Costs | Tot. Bookings | Tot. Revenue | Net Revenue | Net Rev per Cost | Avg. of Sales per
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INTRODUCTION AIR FRANCE KLM Royal Dutch Airline French Company Dutch company Founded in 1933 Founded in 1919 CEO: Frédéric Gagey CEO: Camiel Eurlings Hub: Roissy Charles de Gaulle Hub: Schiphol Main acEvies: passenger‚ cargo‚ maintenance Main acEviEes : passenger and cargo Fleet size
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SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer‚ it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5
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Air France Internet Marketing: Optimizing Google‚ Yahoo!‚ MSN‚ and Kayak Sponsored Search Kellogg KEL319 CASE BACKGROUND In 2007 Air France operated in the fiercely competitive business of international and domestic airline travel services. Catering to both business and leisure travelers‚ Air France turned to Internet marketing campaigns and search engine optimization to reach large customer segments in multiple countries including the United States. To be successful‚ Air France had to understand
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Air France provides commercial flights to customers within the airline industry. Since 2006 new trends emerging suggest that this industry will reach its breakeven point of 500 million dollars. This is due partly to the fast growth rate of international travel and in the price for economy tickets (7.4%). Air France along with other airlines is uniquely suited to utilize direct online sales through e-commerce because of the fact that travel is an intangible product. With more households in the United
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SWOT Analysis Strength 1. Wide customer base in diverse markets like merchant gases‚ tonnage gases‚ equipment & energy and electronics & performance materials. 2. Diversified geographic presence in more than 40 countries with an employee base of more than 40‚000. 3. Steady growth in revenue & operating profit 4. Increasing liquidity through growing demands and sustained expansion in diverse territories. 5. Strengthening operational performance by driving increased productivity to the bottom
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45598 | 933345 | $46‚197.82 | $882‚288.95 | 662 | Grand Total | 512849 | 41868674 | $755‚315.92 | $4‚661‚912.55 | 3939 | From the table above‚ we can see the total clicks‚ impressions‚ click charges‚ revenue and volume of bookings each publisher in Air France’s SEM campaign. Google-US produced the highest revenue‚ bookings and total clicks‚ but also cost the most. Overture has the highest number of impressions‚ but does not produce the highest revenue or volume of bookings. Publisher Name | CPC
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Introduction of Air France – KLM 4 1. Governance in Air France – KLM 4 1.2 Turnover and competitive position 5 1.3 Air France – KLM mission and vision 5 1.4 Risk and challenges 6 2 External diagnoses 6 2.1 The industry life cycle 6 2.2 PESTEL (external environment) 8 2.3 Porters 5 forces + 1 (Air France - KLM) 9 2.4 Opportunities‚ Threats and Key Success Factors 11 3 Internal Diagnoses 12 3.1 Air France‚ resources
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