Q1. From your knowledge of the case study provided discuss the key benefits of strong branding for both the Diesel Brand and for Diesel consumers. Benefits for Diesel: Product Brand extension: Renzo Russo’s creation of a unique and desirable jeans label back in 1978‚ combined with the forces of a textile manufacturers‚ lead to birth of the Diesel Jeans and Workwear brand. Russo’s sole takeover of the company in 1985 lead to the beginning of the Diesel brand extension. The solid consumer perception
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KFC SWOT analysis A SWOT analysis is an activity where a firm evaluates its most significant strengths‚ weaknesses‚ opportunities and threats. This is key to capitalize it’s key strengths‚ overcome or alleviate its major weaknesses‚ avoid significant threats‚ and take advantage of promising advantages. Strengths and weaknesses represent the firm’s internal capabilities. i.e. operating procedures‚ operating costs‚ human resources and strategic intent involved in producing its core products.
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SWOT Analysis Sandals Dr. Jill Novak‚ University of Phoenix‚ Texas A&M University Company History Sandals (Beaches) is a Caribbean Based Resort Hotel Chain‚ that was only recently established‚ but has proved to be highly successful‚ based on their innovative marketing concepts. This SWOT analysis is about Sandals. In Montego Bay‚ Jamaica‚ in 1981‚ Gordon "Butch" Stewart‚ took notice of an old hotel sitting on Jamaica’s largest private white sand beach‚ bought it‚ fixed it up and opened the hotel
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Merck SWOT Analysis MGT/521 July 25‚ 2012 Merck SWOT Analysis Company Overview Merck is the 2nd largest pharmaceutical company in world offering prescription medications‚ biologics‚ vaccines‚ animal health‚ and consumer care products. It generated 48 billion dollars in revenue in 2011 and has 40‚000 employees. Research and development of proprietary medicines for global marketing is the core of the business. Recent acquisitions and transactions designed to take advantage
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ASSIGNMENT ON SWOT ANALYSIS OF KFC Submitted to: - Submitted by:- Lecturer in management LSB LPU‚ Phagwara
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Music Store a revolutionary online service to buy digital music. The aim of this report is to evaluate the threats and opportunities that Apple has in the market‚ not looking only at the normal market but also to the digital music market. SWOT ANALYSIS Strengths Apple is a very successful company. Sales of its iPod music player had increased its second quarter profits to $320 (June 2005). The favourable brand perception had also increased sales of Macintosh computers. So
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Trident University MGT499 Module 4-Case Assignment Dr. David Pritchard June 22‚ 2015 This essay will discuss the top two strengths and weaknesses of the SWOT analysis of Harley-Davidson (H-D)‚ and what corrective measures the organization must accomplish to remain competitive and meet the mission of the organization. Strengths • Broad product and service portfolio • Strong brand image Broad Product and Service Portfolio Harley-Davidson offers a broad collection of products and services through
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SWOT analysis of RCOM in 2006: Strengths: * Strong brand recognition * Well Integrated operations * Significant execution and technological capabilities * Strong distribution channel ( RWorld‚ FLAG Telecom ) * Unified License obtained by RCom in 8 circles Weaknesses: * Low ARPU compared to competitors * Weakness in Rural Market * Low capabilities in Ethernet and application delivery services Opportunities: * Low penetration Rates * Strategic Alliances
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000 staffs‚ they provide solutions for almost every logistics needs. DHL is part of the world ’s leading postal and logistics Group‚ Deutsche Post DHL and comprehends three divisions: DHL Express‚ DHL Global Forwarding and DHL Supply Chain. SWOT ANALYSIS 1) Strength • Worldwide spearhead in in the air cargo industry and classified as ‘World’s Top 50 Cargo Airlines’ • Able to customize and tailor make services for their Customers • Solid brand equity‚ manages its reputation well • Financially
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SWOT Analysis of Sainsbury’s Strengths -Good name and image‚ with the Image ‘Live well for less’ -High market share‚ one of the big four supermarket chains in UK. -Stock a wide range of lines‚ with around 20% being their own brands (such as ‘Taste the Difference’ and ‘Basics’). -Operates over 1‚200 stores across UK. Weaknesses -Hiring thousands of new staff means a lot of time is needed to train staff. -Stiff competition‚ with supermarkets such as Lidl and Aldi increasing their market shares
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