SWOT Analysis of Sainsbury
SWOT Analysis of Sainsbury’s
Strengths
-Good name and image, with the Image ‘Live well for less’
-High market share, one of the big four supermarket chains in UK.
-Stock a wide range of lines, with around 20% being their own brands (such as ‘Taste the Difference’ and ‘Basics’).
-Operates over 1,200 stores across UK.
Weaknesses
-Hiring thousands of new staff means a lot of time is needed to train staff.
-Stiff competition, with supermarkets such as Lidl and Aldi increasing their market shares.
-High prices compared to other discount supermarket chains, whilst customers continue to manage their household budgets cautiously.
Opportunities
-Increasing self-checkout machines could help in opening 24 hour stores.
-Expand into growing economies.
-Bring full range of lines (e.g. homeware and clothing lines) to more stores.
Threats
-Competitors low prices
-Difficulty in becoming global, due to the different demands of countries.
- only ‘Big Four’ supermarket to maintain market share this year – at 16.8 per cent2.
-The non-food markets have grown in the last year, with more than 7.5 million of there customers buying products from their clothing range. However only 1 in 5 of Sainsbury’s supermarkets currently offer the full range.
(Tu clothing range is now merchandised in more than 400 stores)
Strengths
-Good name and image, with the Image ‘Live well for less’
-High market share, one of the big four supermarket chains in UK.
-Stock a wide range of lines, with around 20% being their own brands (such as ‘Taste the Difference’ and ‘Basics’).
-Operates over 1,200 stores across UK.
Weaknesses
-Hiring thousands of new staff means a lot of time is needed to train staff.
-Stiff competition, with supermarkets such as Lidl and Aldi increasing their market shares.
-High prices compared to other discount supermarket chains, whilst customers continue to manage their household budgets cautiously.
Opportunities
-Increasing self-checkout machines could help in opening 24 hour stores.
-Expand into growing economies.
-Bring full range of lines (e.g. homeware and clothing lines) to more stores.
Threats
-Competitors low prices
-Difficulty in becoming global, due to the different demands of countries.
- only ‘Big Four’ supermarket to maintain market share this year – at 16.8 per cent2.
-The non-food markets have grown in the last year, with more than 7.5 million of there customers buying products from their clothing range. However only 1 in 5 of Sainsbury’s supermarkets currently offer the full range.
(Tu clothing range is now merchandised in more than 400 stores)