Swot Analysis Of Shoprite

Opportunities:
- This feeding scheme Mobile Soup Kitchen could help give kids of today the strength and concentration to achieve marks that will help them get jobs so that they can support their family one day and stop hunger.
- This feeding scheme could have touched the lives of many people in South Africa it could give Shoprite a competitive advantage over competition such as Pick’ n Pay who are not doing such a big scheme.
- A great opportunity for the group is to expand this project because the group does have outlets in Africa and so if Shoprite could do the same scheme in African country's such as Zimbabwe and Nigeria the group will help get even more positive publicity and advertising as well as bettering the community's in those
Shoprite could allocate more than 1% of its profit in those years because this project could be considered a marketing investment. The project can be seen as a long term strategic plan in terms of profit because this scheme will touch those hearts to whom they feed. If this food is the reason why many citizens are getting employed, those people will want to give back by one day being brand loyal customers to Shoprite.
- Even looking at this project on a short term basis, could be seen as a marketing cost. It is creating positive publicity and could be seen as an advertisement itself which markets Shoprite in a very positive way which could encourage potential customers to buy from Shoprite because they can see that Shoprite is helping the community.
- Shoprite could also ensure that the project is sustainable in tough times by asking for support from the government, or charities or even some of its food suppliers.
- This would help reduce the burden and allow those other entities an opportunity to also provide a great service to the community and benefit from the good